International Expansion

@UK PLC

("@UK" or the "Company")

International Expansion

@UK PLC (AIM:ATUK.L), the cloud e-commerce marketplace, is pleased to announce that it has established an Indian operation as the first stage of its planned international expansion.

@UK's Indian operation is located in Jodhpur, providing a base for an initial small sales and technical development team. Registration of the legal entity is expected to be completed shortly.

Following research into the Indian market, @UK believes the prices for ecommerce solutions are higher than those in the UK with a low level of take up. The directors believe that the @UK offering is significantly ahead of the other solutions currently available in the Indian market and that the Company's UK pricing will make it the price value market leader. @UK has received strong support from its partners in the region.

The expansion of @UK's UK salesforce is progressing to plan, and the Company is seeing a good level of small contract wins. This has enabled the Board to initiate its international expansion plans with an initial focus on the Asia Pacific region. @UK's intention is to carry out a similar program over the next 12 months for a number of other countries within the G20.

In a parallel development, @UK is working with participants of the EU Leonardo da Vinci Mobility Program to automate the translation of the @UK software into all major languages.

Chairman of @UK, Ronald Duncan said: -

"We are delighted to have a foothold in India, entering a market that is rapidly growing with minimal initial investment. We believe our solutions are significantly ahead of the current competition. We have made investment into our software so it can be quickly translated into other languages, and therefore have the ability to expand into other countries relatively quickly should we see demand."

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@UK PLC

@UK is Europe's leading Cloud Platform with over 1 million users, which is used for University and Colleges' procurement along with Local Authority, Schools and other Government and Private sector procurement.

The GeM marketplace for Universities on Colleges is the only card based national marketplace in the world and was successfully delivered for the 800 Universities and Colleges and the 680 National Suppliers, proving that Cloud Ecommerce delivers large complex projects for Government on time and budget.

Richard Benyon MP Minster for the Natural Environment, launched the @UK Green Ecommerce Marketplace back in October 2010, and it is now the largest repository of product carbon footprints in the World.

@UK was used by the National Audit Office to identify over £500 million in savings for 25% of NHS spend. The ground breaking SpendInsight system used to identify the savings resulted in the award of 2 PhD's in artificial intelligence.

@UK delivers key government commitments of Savings Sustainability, and SME Inclusion along with support for start-ups. @UK PLC has now created over 200,000 start up businesses and recently launched a new Cloud-Start-Up.com service to provide a complete suite of cloud business software to start-ups along with the essentials of Limited Company, Bank Account, Domain Name, Email, Ecommerce, Accounting system and membership of the @UK business club.

@UK has 6 key competitive advantages

·; SpendInsight uses unique artificial intelligence to automatically identify savings and is available on a national framework contract

·; Ecommerce Marketplace realises the savings through correct pricing vs catalogue marketplaces which are unable to support carriage, or complex pricing

·; GreenInsight provides unique sustainability analysis and

·; Hybrid Carbon Footprints enabling universal carbon footprints at a price break through of £4 per item

·; High performance cloud technology underpinning the system

·; Start up service allowing start ups to immediately start trading

@UK is included in the Software and Computer Services Sector (9530).

For further information please visit the @UK PLC websites

Investor Site http://www.uk-plc.net/invest 

Main Site http://www.uk-plc.net 

SpendInsight Site http://www.spendinsight.com 

GreenInsight Site http://www.green-insight.com 

Hybrid Carbon Footprint Site http://www.hybridcarbonfootprint.com 

Cloud-Start-Up.com http://cstartup.com