Interim Results and Investor Conference Call

PureCircle Limited

("PureCircle or "the Company")

Announcement of Interim Results and Investor Conference Call

PureCircle (LSE: PURE), the world's leading supplier and marketer of high purity stevia products, will be announcing its Interim Results for the six months ended 31 December 2010 on Monday, 21 March 2011. The Company will host an investor conference call at 2.00 p.m. London (9.00 a.m. New York) on the same day.

The Company invites investors to dial in to the conference call, details of which are set out below:

Dial in Number: +44 (0) 20 3140 0668

Participant Pin: 485743#

The results presentation will be available to download from PureCircle's website at www.purecircle.com, prior to the conference call on Monday, 21 March 2011.

A downloadable audiocast and transcript will also be available within 24 hours after the call on PureCircle's website.