Interim Management Statement

17 November 2010

TED BAKER PLC

("TED BAKER")

INTERIM MANAGEMENT STATEMENT

FOR THE 13 WEEK PERIOD FROM 15 AUGUST 2010 TO 13 NOVEMBER 2010

Ted Baker, the British designer brand is pleased to announce a 20.7% increase in Group revenue for the 13 week period from 15 August 2010 to 13 November 2010 (the "period"), compared to the same period last year, with gross margins in line with expectations.

Retail sales for the period were 8.6% above the same period last year and average retail square footage rose by 6.9% over the period to 221,443 sq.ft. (2009: 207,150 sq.ft.). Trading in the UK has continued to perform well and the improved trend in our overseas markets, as reported at the time of our interim results, has continued, albeit against stronger sales comparatives in the second half of the financial year. As previously announced, we launched our US transactional website in October and will be opening two new stores in the US at the end of this month in Chicago and New York.

Wholesale sales for the period were 76.2% above the same period last year. Whilst this was mainly due to the phasing of sales, the period also benefitted from an improved performance in the UK, with the US wholesale business continuing to perform well. We anticipate that the improvement in the UK will result in wholesale sales for the full year being some 15% ahead of last year.

Our product and territorial licences have performed in line with expectations. We have recently opened stores in Taiwan, Kuwait, Abu Dhabi and Sydney with our respective partners in these territories and are encouraged by performance at this early stage.

As always, the Group's results for the full year will be dependent on trading during the key Christmas period. Whilst we are mindful of the wider macro economic uncertainty we have been encouraged by trading in the second half of the year, reflecting the strength of the Ted Baker brand and collections.

Commenting on trading, Ray Kelvin, Founder and Chief Executive, said:

"I am pleased by the Group's performance for the period with trading in our overseas markets being particularly strong.

We continue to expand the Ted Baker brands in new and existing markets with new store openings announced during the period and further stores planned to open in Manchester, Paris and Hong Kong in 2011."

Analyst and Investor Event

The management of Ted Baker will be hosting an event for analysts and investors in London on 24 November 2010. The event will be hosted by the Company's senior management team and will consist of a series of presentations that will provide valuable first-hand insight into the Ted Baker brand and its growing international operations.

No new material information will be made available at the event, other than that which is stated in this announcement.