21st Mar 2017 07:00
MySQUAR Limited ("MySQUAR" or the "Company")
MySQUAR Integrates Telenor Myanmar's Billing Services
MySQUAR, the Myanmar-language social media, entertainment and payments platform whose principal activity is to design, develop and commercialise Myanmar-focused internet-based mobile applications, is pleased to announce it has successfully integrated and utilised the carrier billing service (purchases are made by deducting from the phone balance) of Telenor Myanmar ('Telenor'), a leading Norwegian telecommunications provider operating in Myanmar since 2014, for MySQUAR's mobile applications and games. Telenor will earn a share of revenues as part of the integration.
Currently, MySQUAR users make purchases using mobile top-up ('MTU') phone cards which can be inconvenient, the online billing services of Red Dot Payments or the carrier billing service of MECTel which has limited market coverage and a smaller subscription base.
Telenor is a major international telecommunications provider in Myanmar with a market share of about 37%. It has a strong subscription base with 18.2 million mobile customers as of the end of 2016 and has extended its LTE (4G) network to six new cities.
The integration will give MySQUAR access to Telenor's large subscription base for enhanced distribution and marketing opportunities and in-app purchases will now be easier for MySQUAR users that are also Telenor subscribers. Revenue is anticipated to increase with this integration and this more convenient payment option.
To qualify for Telenor's carrier billing services, MySQUAR's user flows (the path taken by users through the mobile interface to complete a payment process), authentication and security features were evaluated to ensure it meets Telenor's international standards. MySQUAR is one of the few mobile value-added service providers able to meet their requirements, further validating the strength of the Company's products and services.
Eric Schaer, CEO of MySQUAR, said: 'The Company continues to seek new partnerships and strategies to diversify and build its user base and monetisation channels. The integration and revenue share with Telenor Myanmar gives MySQUAR access to its large, growing user base and we expect this streamlined payment process will contribute towards monetisation results for the financial year ending 30 June 2017 and thereafter.'
For further information:
MySQUAR Limited |
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Eric Schaer (Chief Executive) | Tel: +65 6818 6089 |
Pham Dang Hung (CFO) |
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SP Angel Corporate Finance LLP |
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Nominated Adviser | Tel: +44 (0) 203 470 0470 |
Stuart Gledhill/Laura Harrison
Beaufort Securities Limited Joint Broker Jon Belliss/Elliot Hance
Mirabaud Securities LLP Joint Broker Edward Haig-Thomas/Peter Krens |
Tel: +44 (0) 207 382 8300
Tel: +44 (0)20 7878 3447 |
Public Relations Damien McCrystal |
Tel: +44 (0) 7816 770 758 |
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