13th Oct 2005 07:00
Hot Tuna (International) plc13 October 2005 13th October 2005 Hot Tuna (International) PLC ("Hot Tuna" or "The Company") Hot Tuna Appoints Sports Vision to implement Pan European Campaign Hot Tuna (International) PLC (AIM:HTT) has appointed Sports Vision, the leadingEuropean surf marketing agency, to implement a Pan European marketing campaign.The campaign repositions Hot Tuna as a leading surf and lifestyle brand acrossEurope. This will be achieved through establishing a team of Hot Tuna prosurfers, event sponsorship and core marketing in surf magazines as well asbroader life style publications. Marketing activities will capitalise on Hot Tuna's Australian surf heritage, itsiconic piranha logo and will enhance Hot Tuna's profile as one of the originalglobal surf brands. London based Sports Vision, is one of Europe's leading surf and action sportsmarketing companies offering a diverse range of skills that include all aspectsof marketing, promotion and event management for both brands, tours andindividual events. In addition to their extensive worldwide experience, SportsVision currently works on the management and marketing of the following eventsin Europe: Boardmasters surf and skate festival, British Professional SurfAssociation professional competition tour, Natural Born Riders Tours skate,snowboard and ski tours. Commenting on the new appointment, Julian Topham, Director of Sports Vision, "The Hot Tuna Piranha Logo has global recognition and it is great to be workingwith such and established brand. We are excited about the prospects for growthacross Europe based on what has been achieved to date in other territories." Ranjit Murugason, Chairman, Hot Tuna stated, 'Working with Sports Vision is agreat endorsement for Hot Tuna as we push the business across Europe. Part ofour rationale for listing on AIM was to enable us to fund activities that wouldbetter position Hot Tuna's brand globally. We feel that this appointment is theright step towards achieving this.' Hot Tuna listed on AIM 23 September 2005, having raised £1.9m at 50p and currentmarket capitalization is £21m. On admission it was stated that the proceeds ofthe listing would be used to expand the number of licensees it has on a worldwide basis, enhance the brand positioning and increase the support it providescurrent licensees to increase market share. - Ends - For further information, please contact: Hot Tuna (International) PLC Ranjit Nabarro Wells Parkgreen CommunicationsMurugason, Chairman Hugh Oram Justine Howarth / Victoria Thomas+44 20 7016 9466 +44 20 7710 7400 +44 20 7493 3713ranjit@hottuna.com.au justine.howarth@parkgreenmedia.com Notes to Editors Hot Tuna (International) PLC listed on AIM on 23 September 2005 (AIM: HTT). Itis the licensor, manager, marketer and owner of the Hot Tuna brand of surflifestyle apparel and accessories. The Company acquired the brand in June 2005and the surf lifestyle market includes: board shorts, t-shirts, hats, swimwear,backpacks and bags, surf hardware, eyewear, footwear and jewellery. As custodian of the Hot Tuna brand, the Company intends to control thedistribution, quality and marketing of its products on a global scale and ensurethat the best products are produced. The brand will be developed through theappointment of local licensees in individual countries that have the relevantexperience to develop and gain competitive advantage for the brand in their ownnational markets. The Company has exclusive licensees in Australia, NewZealand, the United States, Mexico and Canada. In addition, the company hasnon- exclusive licensing arrangements in a number of countries includingMalaysia, Singapore, Thailand, Korea and Japan. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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