House of Fraser

15th September 2010

Ila Group Limited ("Ila")

House of Fraser order 

Ila (AIM: ILA), is pleased to announce it has signed an agreement to sell its range of fashionable personal security products through the leading UK department store retailer House of Fraser. The order is for four different Ila products, which will be sold through House of Fraser's top 50 stores through unique Ila branded display units;

·; The Dusk is a personal alarm that emits a high decibel female scream designed to shock and disorientate an attacker.

·; The Wedge is a door wedge which triggers a 130dB siren when breached, and helps to keep the door from opening. It can be used in homes, hotel rooms, student accommodation and businesses.

·; The Sport is a pedometer with built-in alarm, which gives data such as distance travelled and calories burnt. It is ideal for early morning and late night walkers and joggers.

·; The Hook is a fold out mechanical hook which protects handbags by suspending them from a table. This lifts the bag from the floor, keeping it close and in sight, helping to keep it clean and prevent it from being stolen.

House of Fraser has been established for more than 150 years and is one of the leading names on Britain's high streets. It has 62 stores across the UK and Ireland, and last year generated more than £1.25 billion of revenues from 5 million sq ft of retailing space. 

Simon McGivern, CEO of ILA commented, " House of Fraser is one of the most established names in UK high street retailing, and we are delighted to have signed this agreement. It is particularly pleasing that House of Fraser has ordered four products from Ila's range which will be retailed from our own unique display units. We believe this is the most impactful way to get Ila's 'safety with style' message across to the consumer and believe it will significantly contribute towards sales."

For further information, please see www.ilasecurity.com or contact:

Ila Group Limited 020 7501 1050

Simon McGivern, Chief Executive Officer

Paul Gazzard, Chief Operating Officer

finnCap 020 7600 1658

Ed Frisby/Henrik Persson - corporate finance

Joanna Weaving - corporate broking