Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

Cloudcall Group plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

No

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

No

An event changing the breakdown of voting rights

Yes

Other (please specify): See box 13

No

3. Full name of person(s) subject to the notification obligation: iii

Livingbridge VC LLP

4. Full name of shareholder(s)  (if different from 3.):iv

Baronsmead Venture Trust plc - 5.64%

Baronsmead Second Venture Trust plc - 5.64%

Baronsmead VCT 5 plc - 1.25%

5. Date of the transaction and date on which the threshold is crossed or reached: v

14/10/2016

6. Date on which issuer notified:

18/10/2016

7. Threshold(s) that is/are crossed or reached: vi, vii

2% - 12%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

Numberofshares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B4XS5145

GBP0.20

200,000

1.2%

2,513,521

12.5%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/ Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

Nil

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

2,513,521

12.5%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi

Livingbridge VC LLP

Baronsmead Venture Trust plc - 5.64%

Baronsmead Second Venture Trust plc - 5.64%

Baronsmead VCT 5 plc - 1.25%

Registered in the name of Chase Nominees Ltd

Proxy Voting:

10. Name of the proxy holder:

Livingbridge VC LLP

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

14. Contact name:

Karen Huxley

15. Contact telephone number:

020 7506 5643