Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

BETFAIR GROUP PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

SBI HOLDINGS, INC.

SBIH UK LIMITED

PORTILLION HOLDINGS LIMITED

4. Full name of shareholder(s)  (if different from 3.):iv

BBHISL NOMINEES LIMITED

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

30 JULY 2012

6. Date on which issuer notified:

31 JULY 2012

7. Threshold(s) that is/are crossed orreached: vi, vii

FROM 4.995% TO 3.915%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary

5,160,501

5,160,501

0

0

4,008,069

0%

3.915%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

4,008,069

3.915%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Whereas:

(i) Portillion Holdings Limited, SBIH UK Limited, SBI Broadband Funds No.1 Limited Partnership and SBI BB Media Investment Limited Partnership are controlled undertakings of SBI Holdings, Inc;

(ii) SBI Holdings, Inc. through the aforementioned controlled undertakings, indirectly holds (in aggregate) 4,008,069 Ordinary Shares in the capital of the Betfair Group plc representing 3.915 per cent. of the voting rights; and

(iii) Portillion Holdings Limited, through its custodian Daiwa Securities Trust and Banking (Europe) PLC and the nominee thereof, BBHISL Nominees Ltd, holds 2,913,530 Ordinary Shares in the capital of the Betfair Group plc representing 2.846 per cent. of the voting rights.

Proxy Voting:

10. Name of the proxy holder:

--

11. Number of voting rights proxy holder will ceaseto hold:

--

12. Date on which proxy holder will cease to holdvoting rights:

--

13. Additional information:

This notification is made by each of SBI Holdings, Inc, SBIH UK Limited and Portillion Holdings Limited in accordance with DTR 5.2.3

14. Contact name:

Takeshi Irie

15. Contact telephone number:

+44 (0) 20 7960 6002