Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Burberry Group Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

ü

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

FMR LLC

4. Full name of shareholder(s)  (if different from 3.):iv

See attached schedule

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

15 November 2011

6. Date on which issuer notified:

17 November 2011

7. Threshold(s) that is/are crossed orreached: vi, vii

5%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Indirect

Direct xi

Indirect xii

Direct

Indirect

GB0031743007

22,248,013

22,248,013

21,867,513

21,867,513

4.98

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

21,867,513

4.98%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

See attached schedule

Proxy Voting:

10. Name of the proxy holder:

FMR LLC

11. Number of voting rights proxy holder will cease to hold:

380,500

12. Date on which proxy holder will cease to hold voting rights:

15 November 2011

SHARES HELD

NOMINEE

MANAGEMENT COMPANY

11,692,054

BROWN BROTHERS HARRIMAN AND CO

FMRCO

15,200

BROWN BROTHERS HARRIMAN AND CO

PTC

11,300

CIBC MELLON TRUST

FCL

137,400

JP MORGAN CHASE BANK

FMR

7,787,092

JP MORGAN CHASE BANK

FMRCO

8,900

JP MORGAN CHASE BANK

FMTC

81,700

JPMORGAN CHASE BANK

FMR

191,700

JPMORGAN CHASE BANK

PTC

211,987

MELLON BANK N.A.

FMRCO

18,500

MELLON BANK N.A.

FMTC

44,400

NORTHERN TRUST CO

FMTC

82,987

STATE STREET BANK AND TR CO

FICL

740,171

STATE STREET BANK AND TR CO

FMRCO

27,100

STATE STREET BANK AND TR CO

FMTC

180,500

STATE STREET BANK AND TR CO

PTC

4,300

MORGAN STANLEY AND CO INC

PTC

283,315

CIBC MELLON TRUST (C)

FCL

68,100

ROYAL TRUST-TORONTO

FCL

58,727

MELLON BANK NA (C)

PTC

144,400

NORTHERN TRUST CO (C)

FMR

28,400

NATIONAL BANK TRUST (C)

FCL

13,800

ROYAL TRUST- TORONTO (C)

FCL

20,780

US BANK NA (C)

PTC

12,700

ROYAL BANK OF CANADA (C)

PTC

2,000

N/A

N/A