Holding(s) in Company

6 April 2011

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: ( )

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )

An acquisition or disposal of instruments with similar economic effect to qualifying financial

instruments: ( )

An event changing the breakdown of voting rights: ( )

Other: (position post merger between PartyGaming Plc and bwin Interactive Entertainment AG )

3. Full name of person(s) subject to the notification obligation:

Prudential plc group of companies

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction and date on which the threshold is crossed or reached:

1 April 2011

6. Date on which issuer notified:

5 April 2011

7. Threshold(s) that is/are crossed or reached:

Below 3%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

GI000A0MV757

Situation previous to the triggering transaction

Number of Shares

20,004,641

Number of Voting Rights

20,004,641

Resulting situation after the triggering transaction

Number of shares

Direct

Below 3%

Number of voting rights

Direct

Below 3%

Number of voting rights

Indirect

0

% of voting rights

Direct

Below 3%

% of voting rights

Indirect

0

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights that may be acquired if the instrument is exercised/ converted.

-

% of voting rights

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Exercise Price

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights instrument refers to

-

% of voting rights

Nominal

-

Delta

-

Total (A+B+C)

Number of voting rights

Below 3%

% of voting rights

Below 3%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

-

Proxy Voting:

10. Name of the proxy holder:

-

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

Following the recent merger between PartyGaming Plc and bwin Interactive Entertainment AG Prudential plc group of companies no longer has a notifiable interest.

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700