Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Phoenix Group Holdings

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

Disclosure of revised position following SCRIP dividend payment on 15 October 2010

X

3. Full name of person(s) subject to the notification obligation:

Lloyds Banking Group plc

4. Full name of shareholder(s) (if different from 3.):

See Section 9

5. Date of the transaction and date on which the threshold is crossed or reached:

15 October 2010

6. Date on which issuer notified:

19 October 2010

7. Threshold(s) that is/are crossed or reached:

Direct / Indirect holdings increased to above 5%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

Eur 0.0001

6,410,671

6,410,671

6,461,528

6,461,528

662,260

3.882%

0.398%

KYG7091M1096

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

Warrants over Ordinary Shares

06/07/2015

05/07/2010 - 05/07/2015

1,273,503

0.765%

Contingent Rights over Ordinary Shares (Event Shares)

22/06/2013

05/07/2010 - 22/06/2013

218,474

0.131%

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date

Exercise/ Conversion period

Number of voting rights instrument refers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

8,615,765

5.176%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Equities

Material holdings of equities held by subsidiaries of Lloyds Banking Group plc are listed below:

2,137,434 shares (1.284%) are under the control of Ranelagh Nominees Limited, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests).

2,075,819 shares (1.247%) are under the control of Uberior Co-Investments Limited, a wholly owned subsidiary of Bank of Scotland plc, a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests).

1,110,233 shares (0.667%) are under the control of Bank of Scotland plc a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests). 913,042 shares (0.549%) are under the control of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests). 881,860 shares (0.530%) are under the control of Scottish Widows Investment Partnership Ltd, a wholly owned subsidiary of Scottish Widows Investment Partnership Group Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Indirect Interests). 

Warrants

1,261,510 warrants (0.765%) are under the control of Ranelagh Nominees Limited, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests). The number of shares relating to these warrants on exercise would be increased by the ratio of 1.009507.

Contingent Shares

119,884 shares (0.072%) are under the control of Bank of Scotland plc, a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests).

98,590 shares (0.059%) are under the control of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct Interests).

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

Notification using the total voting rights figure of 166,435,300

14. Contact name:

Matthew Wilson

15. Contact telephone number:

0113 235 7729