Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi 1. Identity of the issuer or the underlying issuerof existing shares to which voting rights are GLOBAL BRANDS SAattached:ii 2 Reason for the notification (please tick the appropriate box or boxes): An acquisition or disposal of voting rights X An acquisition or disposal of qualifying financial instruments which may resultin the acquisition of shares already issued to which voting rights are attached An acquisition or disposal of instruments with similar economic effect toqualifying financial instruments An event changing the breakdown of voting rights Other 3. Full name of person(s) subject to the P GREGORY FAMILY SETTLEMENTnotification obligation:iii 4. Full name of shareholder(s) (if different from 3.):iv 5. Date of the transaction and date onwhich the threshold is crossed or 25 JULY 2014reached: v 6. Date on which issuer notified: 25 JULY 2014 7. Threshold(s) that is/are crossed or 6%reached: vi, vii 8. Notified details: A: Voting rights attached to shares viii, ix Class/type Situation previous Resulting situation after the triggering transactionof to the triggeringshares transaction Number Number Number Number of voting % of voting rightsif possible of of of shares rights xusing Shares Votingthe ISIN Rights Direct Indirect Direct Indirect xii Direct IndirectCODE xi LU0726886947 22,727,273 22,727,273 20,727,273 20,727,273 5.94% B: Qualifying Financial Instruments Resulting situation after the triggering transaction Type of financial Expiration Exercise/ Number of voting % of votinginstrument date xiii Conversion Period rights that may be rights xiv acquired if the instrument is exercised/ converted. C: Financial Instruments with similar economic effect to Qualifying FinancialInstruments xv, xvi Resulting situation after the triggering transaction Type of Exercise Expiration date xvii Exercise/ Number of voting % of voting rights xix, xxfinancial price Conversion rights instrumentinstrument period refers to xviii Nominal Delta Total (A+B+C) Number of voting rights Percentage of voting rights 5.94%20,727,273 9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi Proxy Voting: 10. Name of the proxy holder: 11. Number of voting rights proxy holder will ceaseto hold: 12. Date on which proxy holder will cease to holdvoting rights: 13. Additional information: 14. Contact name: IVAN AVERBUCH 15. Contact telephone number: 0207 968 8425