Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

AO World Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

Baron Capital Group, Inc. ("BCG")

BAMCO, Inc. ("BAMCO")

Baron Capital Management, Inc. ("BCM")

Ronald Baron

4. Full name of shareholder(s)  (if different from 3.):iv

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

02/04/2014

6. Date on which issuer notified:

04/04/2014

7. Threshold(s) that is/are crossed orreached: vi, vii

4%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00BJTNFH41

14,798,857

13,611,140

19,163,121

17,702,576

Not

Applicable

4.20%

Not

Applicable

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

17,702,576

4.20%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

BCG, BAMCO and BCM are New York corporations. Ronald Baron is a citizen of the United States. BAMCO and

BCM are subsidiaries of BCG. Ronald Baron owns a controlling interest in BCG. The advisory clients of BAMCO and

BCM have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of,

the Issuer's common stock in their accounts. To the best of the Filing Persons' knowledge, no such person has such

interest relating to more than 4% of the outstanding class of securities.

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

14. Contact name:

Patrick M. Patalino

15. Contact telephone number:

+001 (212) 583-2119