Holding(s) in Company

6 April 2011

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: ( )

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )

An acquisition or disposal of instruments with similar economic effect to qualifying financial

instruments: ( )

An event changing the breakdown of voting rights: (x)

Other: ( )

3. Full name of person(s) subject to the notification obligation:

Ruth Monicka Parasol

4. Full name of shareholder(s) (if different from 3.):

Emerald Bay Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

31 March 2011

6. Date on which issuer notified:

5 April 2011

7. Threshold(s) that is/are crossed or reached:

14% to 7%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

GI000A0MV757

Situation previous to the triggering transaction

Number of Shares

58,498,667

Number of Voting Rights

58,498,667

Resulting situation after the triggering transaction

Number of shares

Indirect

58,498,667

Number of voting rights

Direct

0

Number of voting rights

Indirect

58,498,667

% of voting rights

Direct

0%

% of voting rights

Indirect

6.91%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights that may be acquired if the instrument is exercised/ converted.

-

% of voting rights

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Exercise Price

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights instrument refers to

-

% of voting rights

Nominal

-

Delta

-

Total (A+B+C)

Number of voting rights

Emerald Bay Shareholding: 58,498,667

% of voting rights

6.91% of total voting rights

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: 

Emerald Bay Limited, holder of 58,498,667 shares being 6.91% of the total voting rights.

-

Proxy Voting:

10. Name of the proxy holder:

-

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

-

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700