Holding(s) in Company - SVM Cohen

30 January 2014

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: ( )

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )

An acquisition or disposal of instruments with similar economic effect to qualifying financial

instruments: ( )

An event changing the breakdown of voting rights: ( )

Other: ( X ) Samuel Vidal Moses Cohen has become the Trustee of the Emerald Trust and entitled to exercise the voting rights attaching to shares held by Emerald Bay Limited

3. Full name of person(s) subject to the notification obligation:

Samuel Vidal Moses Cohen

Ruth Monicka Parasol DeLeon

4. Full name of shareholder(s) (if different from 3.):

Emerald Bay Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

27 January 2014

6. Date on which issuer notified:

29 January 2014

7. Threshold(s) that is/are crossed or reached:

From below 3% to over 7%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

GI000A0MV757

Situation previous to the triggering transaction

Number of Shares

Below 3%

Number of Voting Rights

Below 3%

Resulting situation after the triggering transaction

Number of shares

Direct

Below 3%

Number of voting rights

Direct

Below 3%

Number of voting rights

Indirect

58,498,667

% of voting rights

Direct

Below 3%

% of voting rights

Indirect

7.18%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights that may be acquired if the instrument is exercised/ converted.

-

% of voting rights

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Exercise Price

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights instrument refers to

-

% of voting rights

Nominal

-

Delta

-

Total (A+B+C)

Number of voting rights

58,498,667

% of voting rights

7.18%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

58,498,667 voting rights held through Emerald Bay Limited

Proxy Voting:

10. Name of the proxy holder:

-

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

Further to the announcement made by bwin.party digital entertainment plc ("bwin.party") on 31 October 2013 regarding certain divestiture arrangements, Peter C Montegriffo became the trustee of the Emerald Trust on 27 November 2013, and was thereby entitled to exercise the voting rights attaching to the shares in bwin.party held by Emerald Bay Limited. Peter C Montegriffo was replaced on 27 January 2014 as the Trustee of the Emerald Trust by Samuel Vidal Moses Cohen. Ruth Monicka Parasol DeLeon continues to be beneficially interested in the relevant bwin.party shares for as long as the Emerald Trust continues to own the underlying bwin.party shares, but the voting rights attaching to such shares shall be exercised in the sole discretion of the Trustee of the Emerald Trust.

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700