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Holding(s) in Company

9th May 2011 16:43

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES 1. Identity of the issuer or the underlying issuer of

existing shares to which voting rights are attached: ST IVES PLC

2. Reason for the notification (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights N/A

An acquisition or disposal of qualifying financial instruments which N/A may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect N/A to qualifying financial instruments

An event changing the breakdown of voting rights N/A Other (please specify): X RESTATEMENT OF UNDERLYING OWNERSHIP

FOLLOWING A REDUCTION IN STAKE OF OWNERSHIP OF DELTA LLOYD NV BY AVIVA PLC, DELTA LLOYD NV AND ITS GROUP OF COMPANIES ARE NO LONGER A

CONTROLLED UNDERTAKING OF AVIVA PLC. 3. Full name of person(s) subject to

the notification obligation: DELTA LLOYD NV AND ITS GROUP OF COMPANIES

4. Full name of shareholder(s) (if different from 3.): REGISTERED HOLDER: BANQUE DE LUXEMBOURG SA 4,724,730 KAS BANK NV 8,936,343 5. Date of the transaction (and date on which the 06-05-11 threshold is crossed or reached if different): 6. Date on which issuer notified: 09-05-11

7. Threshold(s) that is/are crossed or reached: 0% TO 12% CHANGE AT

COMBINED INTEREST LEVEL 8. Notified details: A: Voting rights attached to shares

Class/type Situation previous to the Resulting situation after the triggering of shares triggering transaction transaction

(if possible Number of Number of Number of Number of voting % of voting using the shares Voting shares rights rights ISIN CODE) Rights Direct Indirect Direct Indirect GB0007689002 0 0 13,661 , NIL 13,661,073 NIL 12.91% 073 HELD HELD (PREVIOUSLY (PREVIOUSLY DISCLOSED IN DISCLOSED IN THE NAME OF THE NAME OF AVIVA PLC - AVIVA PLC - SEE SEE NOTIFICATION NOTIFICATION OF 10 MARCH OF 10 MARCH 2011) 2011) B: Qualifying Financial Instruments Resulting situation after the triggering transaction Type of Expiration Exercise / Number of voting % of votingfinancial date Conversion rights that may be rights instrument Period / acquired if the Date instrument is exercised/converted N/A N/A N/A N/A N/A

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction Type of Exercise Expiration Exercise / Number of % of voting financial price date Conversion voting rights rights instrument period instrument refers to Nominal Delta N/A N/A N/A N/A N/A N/A N/A Total (A + B + C) Number of voting rights % of voting rights 13,661 ,073 12.91%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY DELTA LLOYD ASSET MANAGEMENT NV WITH THE FOLLOWING CHAIN OF CONTROLLED UNDERTAKINGS:

DELTA LLOYD ASSET MANAGEMENT NV: * DELTA LLOYD NV

* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)

Proxy Voting: 10. Name of the proxy holder: SEE SECTION 4 11. Number of voting rights proxy holder will cease to hold: 12. Date on which proxy holder will cease to hold voting rights: 13. Additional information: FIGURES ARE BASED ON A TOTAL NUMBER OF VOTING RIGHTS OF 105,848,507 AS PER THE COMPANY'S TOTAL VOTING RIGHTS ANNOUNCEMENT OF 31 MARCH 2011. 14. Contact name: NEIL WHITTAKER, AVIVA PLC 15. Contact telephone number: 01603 684420

****************************************

Enquiries:

Philip HarrisCompany Secretary, St Ives plc

(T) 020 7928 8844 x337

9 May 2011

vendor

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