Holding(s) in Company

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Mercom Capital PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

V

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other: decrease in percentage held due to an increase in the Company's total voting rights

V

3. Full name of person(s) subject to thenotification obligation: iii

Calvet International Limited

4. Full name of shareholder(s)  (if different from 3.):iv

See above

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

23 December 2016

6. Date on which issuer notified:

27 December 2016

7. Threshold(s) that is/are crossed orreached: vi, vii

14%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B979BX21

5,000,000

Same

5,000,000

5,000,000

13.67%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

Call Option

31/1/2017

Between date of entering into the Call Option and the expiration date

1,590,081

4.35%

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

6,590,081

18.02%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Call Option that was entered into between Calvet International and Mr. Kyle Appleby as part of an overall and definitive agreement that was announced by Mercom Capital Plc on Friday 23 December 2016.

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

C/A Louvre Trust (Suisse) SARL

14. Contact name:

Mrs. Jenny Hennessy

15. Contact telephone number:

+41(0) 22 3109510