Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

Provident Financial plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

X

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation: iii

Prudential plc group of companies

4. Full name of shareholder(s)

(if different from 3.): iv

Prudential plc

The Prudential Assurance Company Limited

5. Date of the transaction and date on which the threshold is crossed or reached: v

27 April 2016

6. Date on which issuer notified:

28 April 2016

7. Threshold(s) that is/are crossed or

reached: vi, vii

See item 13

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

ORD GBP0.207272 GB00B1Z4ST84

4,457,076

4,457,076

4,417,775

0

4,417,775

0

2.99%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/ConversionPeriod xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

ORD GBP0.207272 GB00B1Z4ST84 (Right Of Recall)

221,575

0.15%

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exerciseprice

Expirationdate xvii

Exercise/Conversionperiod xviii

Number of votingrights instrumentrefers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 4,639,350

3.14%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Prudential plc (parent company) - 4,639,350 (3.14%)

The Prudential Assurance Company Limited - 4,639,350 (3.14%)

Proxy Voting:

10. Name of the proxy holder:

 N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

 As per the non-exempt rules, Prudential plc has moved below a 3% indirect notifiable interest, excluding the right of recall under the Qualifying Financial Instruments.

14. Contact name:

Emma Versluys

15. Contact telephone number:

01274 351 351