Holding(s) in Company

NEOVIA Financial Plc

Holding in Company

Tuesday 6 July 2010 - NEOVIA Financial Plc (the "Company") (LSE: NEO) received notification on 5 July 2010 that IIU Nominees Limited acquired, on 5 July 2010, as nominee for and on behalf of Primatur Limited, an interest in 3,088,888 ordinary shares of 0.01p of the Company. Based on there being ordinary shares of 119,920,953 in issue, IIU Nominees Limited now has an interest in 34,309,382 ordinary shares in the Company, representing 28.61% of the Company's issued share capital.

IIU Nominees Limited is the registered owner of the shares on behalf of the beneficial owner, Primatur Limited, a company wholly owned and controlled by Mr Dermot F. Desmond.

For further information contact:

Andrew Gilchrist + 44 (0) 1624 698 713

VP Communications, NEOVIA Financial Plc

Citigate Dewe Rogerson + 44 (0) 207 638 9571

George Cazenove / Michael Berryman

Daniel Stewart & Co Plc + 44 (0) 207 776 6550

Paul Shackleton

* * * * *

About NEOVIA Financial

Trusted by consumers and businesses in over 170 countries to move and manage billions of dollars each year, NEOVIA Financial Plc is a leading alternative payments business. Through the NEOVIA Payment Network, merchants use the NETBANX processing merchant service to simplify how they accept and settle card, direct-from-bank, and cash payments, and the NETELLER payment account to increase margins, capture new customers and increase customer lifetime values. Being independent has allowed the company to support tens-of-thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. For more information about NEOVIA Financial visit www.neovia.com or subscribe at www.neovia.com/feeds/.