Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

International Personal Finance Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

ü

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

FMR LLC

4. Full name of shareholder(s)  (if different from 3.):iv

See attached schedule

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

8 March 2012

6. Date on which issuer notified:

15 March 2012

7. Threshold(s) that is/are crossed orreached: vi, vii

5%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Indirect

Direct xi

Indirect xii

Direct

Indirect

GB00B1YKG049

12,771,347

12,771,347

13,230,037

13,230,037

5.14

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

13,230,037

5.14%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

See attached schedule

Proxy Voting:

10. Name of the proxy holder:

FMR LLC

11. Number of voting rights proxy holder will acquire:

458,690

12. Date on which proxy holder will acquire voting rights:

8 March 2012

13. Additional information:

None

14. Contact name:

Rosamond J Marshall Smith

15. Contact telephone number:

0113 285 6842

FMR

FMR

Issuer name:

INTERNATIONAL PERSONAL FIN PLC

Current ownership percentage:

5.14%

Total shares held:

13,230,037

Issued share capital:

257,217,888

SHARES HELD

NOMINEE

MANAGEMENT COMPANY

FMR LLC is the parent holding company of Fidelity Management & Research Company (FMRCO), investment manager for US mutual funds, FIL Management Trust Company (FMTC), Pyramis Global Advisors Trust Company (PGATC), a US state chartered bank which acts as a trustee or investment manager of various pension and trust accounts Pyramis Global Advisors LLC (PGALLC) and Pyramis Trust Company (PTC).

1,134,168

BROWN BROTHERS HARRIMAN AND CO

FMRCO

115,824

BROWN BROTHERS HARRIMAN AND CO

PTC

76,900

CIBC MELLON TRUST

FCL

3,010,900

CITIBANK NA

FMRCO

1,424,379

JP MORGAN CHASE BANK

FMR

1,153,797

JP MORGAN CHASE BANK

FMRCO

1,650

JPMORGAN CHASE BANK

FMR

203,927

JPMORGAN CHASE BANK

PTC

1,776,321

MELLON BANK N.A.

FMRCO

329,002

MELLON BANK N.A.

PTC

86,800

NORTHERN TRUST CO

FMRCO

71,100

STATE STREET BANK AND TR CO

FMR

350,091

STATE STREET BANK AND TR CO

FMRCO

24,600

STATE STREET BANK AND TR CO

FMTC

661,893

STATE STREET BANK AND TR CO

PTC

615,700

STATE STREET BANK AND TR CO

PGATC

230,718

CIBC MELLON TRUST (C)

FCL

749,745

MELLON BANK NA (C)

PTC

834,820

NORTHERN TRUST CO (C)

FMR

291,702

NORTHERN TRUST CO (C)

PTC

86,000

STATE STREET HONG KONG (C)

FMR