Holding(s) in Company

TR-1: Notifications of Major Interests in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Digital Marketing Group PLC

2. Reason for notification (yes/no)

An acquisition or disposal of voting rights

Yes - disposal

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):______________

3. Full name of person(s) subject to notification obligation:

Mr. James Michael Eden and Mrs. Jennifer Eden

4. Full name of shareholder(s) (if different from 3):

Mr. James Michael Eden and Mrs. Jennifer Eden

5. Date of transaction (and date on which the threshold is crossed or reached if different):

17th May 2011

6. Date on which issuer notified:

17th May 2011

7. Threshold(s) that is/are crossed or reached:

4%, 3%, 2%

8: Notified Details

A: Voting rights attached to shares

Class/type of shares

If possible use ISIN code

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of shares

Number of voting rights

Number of shares

Number of voting rights

Percentage of voting rights

Direct

Indirect

Direct

Indirect

B: Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ conversion period/date

No. of voting rights that may be acquired (if the instrument exercised/converted)

Percentage of voting rights

Total (A+B)

Number of voting rights

Percentage of voting rights

1,205,000 shares

1.62%

9. Chain of controlled undertakings through which the voting rights and /or the financial instruments are effectively held, if applicable:

Proxy Voting:

10. Name of proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14 Contact name:

Mr. James Michael Eden

15. Contact telephone name:

+44 78 0877 5385 or +44 20 8946 3558