Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

JJB SPORTS PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

No

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

No

An event changing the breakdown of voting rights

No

Other (please specify):

No

3. Full name of person(s) subject to the notification obligation:

(1) GoldenPeaks Active Value Limited

(2) GoldenPeaks Active Value Master Fund Limited

(3) GoldenPeaks Capital Management Limited

(4) Altamira Holding AG

(5) Mr Adriano Agosti

4. Full name of shareholder(s) (if different from 3.):

Credit Suisse

5. Date of the transaction and date on which the threshold is crossed or reached:

26 October 2010

6. Date on which issuer notified:

28 October 2010

7. Threshold(s) that is/are crossed or reached:

3%

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

GB0004685235

0

18,876,571

0

0

20,076,571

0

3.08%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/ConversionPeriod

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

N/A

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exerciseprice

Expirationdate

Exercise/Conversionperiod

Number of votingrights instrumentrefers to

% of voting rights

N/A

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

20,076,571

3.08%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

GoldenPeaks Active Value Limited is a parent undertaking of GoldenPeaks Active Value Master Fund Limited.

Altamira Holding AG is a parent undertaking of GoldenPeaks Capital Management Limited, and Mr Adriano Agosti is a parent undertaking of Altamira Holding AG.

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

Ivano Rizzuto[email protected]

15. Contact telephone number:

+41 41 444 10 61