Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

William Hill PLC

GB0031698896

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

 N/A

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 N/A

An event changing the breakdown of voting rights

 N/A

Other (please specify):

 N/A

3. Full name of person(s) subject to the notification obligation:

UBS Global Asset Management (Traditional Entities)

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction and date on which the threshold is crossed or reached:

12 April 2010

6. Date on which issuer notified:

14 April 2010

7. Threshold(s) that is/are crossed or reached:

 Below Notifiable Threshold

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

If possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

GB0031698896

35,207,797

35,207,797

Below Notifiable Threshold

Below Notifiable Threshold

Below Notifiable Threshold

Below Notifiable Threshold

Below Notifiable Threshold

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date

Exercise/ Conversion period

Number of voting rights instrument refers to

% of voting rights

Below Notifiable Threshold

Nominal

Delta

Below Notifiable Threshold

-

Total (A+B+C)

Number of voting rights

Percentage of voting rights

Below Notifiable Threshold

Below Notifiable Threshold

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Proxy Voting:

10. Name of the proxy holder:

UBS Global Asset Management on behalf of a number of clients

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name and address:

Alexa Koenig / Brigitte Schwarz

15. Contact telephone number:

+41 44 239 6299