Holding(s) in Company

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights are attached: ii

Dixons Retail Plc

GB0000472455

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

n/a

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

n/a

An event changing the breakdown of voting rights

n/a

Other (please specify):

n/a

3. Full name of person(s) subject to thenotification obligation: iii

UBS Global Asset Management (Traditional Entities)

4. Full name of shareholder(s)  (if different from 3.):iv

UBS Global Asset Management (Australia) Limited

UBS Global Asset Management (Singapore) Limited

UBS Global Asset Management (UK) Limited

UBS Global Asset Management Life Limited

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

16 May 2013

6. Date on which issuer notified:

17 May 2013

7. Threshold(s) that is/are crossed orreached: vi, vii

10%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct xi

Indirect xii

Direct

Indirect

GB0000472455

382,319,477

382,319,477

359,864,643

5,373,096

354,491,547

0.15%

9.77%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

-

-

-

-

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

-

-

-

-

-

Nominal

Delta

-

-

Total (A+B+C)

Number of voting rights

Percentage of voting rights

359,864,643

9.92%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

UBS Global Asset Management (Australia) Limited - 229,675 - 0.01%

UBS Global Asset Management (Singapore) Limited - 67,034 - 0.0002%

UBS Global Asset Management (UK) Limited - 354,194,838 - 9.76%

UBS Global Asset Management Life Limited - 5,373,096 - 0.15%

Proxy Voting:

10. Name of the proxy holder:

UBS Global Asset Management on behalf of a number of clients

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

14. Contact name:

Carla Dance

15. Contact telephone number:

01727 203534