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Holding(s) in Company

10th Mar 2011 18:20

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ST IVES PLC

2. Reason for the notification (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights N/A

An acquisition or disposal of qualifying financial instruments which N/A may result in the acquisition of shares already issued to which voting

rights are attached

An acquisition or disposal of instruments with similar economic effect N/A to qualifying financial instruments

An event changing the breakdown of voting rights N/A Other (please specify): X CHANGE TO THE NUMBER OF VOTING RIGHTS IN ISSUE 3. Full name of person(s) subject to AVIVA PLC AND ITS SUBSIDIARIES the notification obligation: 4. Full name of shareholder(s) (if different from 3.): REGISTERED HOLDER: BNY NORWICH UNION NOMINEES LIMITED 89,947 * CHASE (GA GROUP)NOMINEES LIMITED 400,803 * VIDACOS NOMINEES LIMITED 4,174 * * DENOTES DIRECT INTEREST CHASE NOMINEES LIMITED 512,703 KAS BANK NV 8,936,343 BANQUE DE LUXEMBOURG SA 4,724,730 VIDACOS NOMINEES LIMITED 31,086 5. Date of the transaction (and date on which 09-03-11 the threshold is crossed or reached if different): 6. Date on which issuer notified: 10-03-11

7. Threshold(s) that is/are crossed or reached: 14% TO 13% CHANGE AT COMBINED

INTEREST LEVEL 8. Notified details: A: Voting rights attached to shares

Class/type Situation previous to Resulting situation after the triggering of shares the triggering transaction

transaction (if possible using the Number of Number of Number of Number of voting % of voting ISIN CODE) shares Voting shares rights rights Rights Direct Indirect Direct Indirect

GB0007689002 14,689,627 14,689,627 14,699,786 494,924 14,204,862 0.47% 13.42%

B: Qualifying Financial Instruments Resulting situation after the triggering transaction Type of financial Expiration Exercise / Number of voting rights % of voting instrument date Conversion that may be acquired if rights Period / the instrument is Date exercised/converted N/A N/A N/A N/A N/A

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction Type of Exercise Expiration Exercise / Number of % of voting financial price date Conversion voting rights rights instrument period instrument refers to Nominal Delta N/A N/A N/A N/A N/A N/A N/A Total (A + B + C) Number of voting rights % of voting rights 14,699,786 13.89%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL SERVICES LIMITED AND DELTA LLOYD ASSET MANAGEMENT NV, WITH THE FOLLOWING CHAIN OF CONTROLLED UNDERTAKINGS:

AVIVA INVESTORS GLOBAL SERVICES LIMITED: * AVIVA PLC (PARENT COMPANY)

* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)

* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP HOLDINGS LIMITED)

* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INVESTORS HOLDINGS LIMITED)

DELTA LLOYD ASSET MANAGEMENT NV: * AVIVA PLC (PARENT COMPANY)

* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)

* AVIVA INTERNATIONAL INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP HOLDINGS LIMITED)

* AVIVA INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL INSURANCE LIMITED)

* AVIVA INTERNATIONAL HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INSURANCE LIMITED)

* CGU INTERNATIONAL HOLDINGS BV (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL HOLDINGS LIMITED)

* DELTA LLOYD NV (MAJORITY OWNED SUBSIDIARY OF CGU INTERNATIONAL HOLDINGS BV)

* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)

Proxy Voting: 10. Name of the proxy holder: SEE SECTION 4 11. Number of voting rights proxy holder will cease to hold: 12. Date on which proxy holder will cease to hold voting rights: 13. Additional information: FIGURES ARE BASED ON A TOTAL NUMBER OF VOTING RIGHTS OF 105,848,507 AS PER THE COMPANY ADDITIONAL LISTING ANNOUNCEMENT 4 MARCH 2011. 14. Contact name: NEIL WHITTAKER ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES PO BOX 89 SURREY STREET NORWICH NR1 3DR 15. Contact telephone number: 01603 684420

****************************************

Enquiries:

Philip HarrisCompany Secretary, St Ives plc

(T) 020 7928 8844 x337

10 March 2011

vendor

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