Holding(s) in Company

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Taptica International Ltd

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

ü

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

Lazarus Management Company LLC

4. Full name of shareholder(s)  (if different from 3.):iv

Lazarus Investment Partners LLLP

Lazarus Israel Opportunities Fund LLLP

Lazarus Israel Opportunities Fund II LLLP

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

20 July 2017

6. Date on which issuer notified:

24 July 2017

7. Threshold(s) that is/are crossed orreached: vi, vii

Below 7%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

IL0011320343

4,224,750

N/A

N/A

3,974,750

N/A

6.56%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

3,974,750

6.56%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Lazarus Management Company LLC is the investment adviser of the investment funds listed below. The total disclosable holding for Lazarus Management Company LLC is 3,974,750 shares (6.56% of voting rights).

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

This disclosure has been calculated based on an issued share capital of 60,582,332.

14. Contact name:

Andrew Hart (Bryan Cave Solicitors)

15. Contact telephone number:

020 3207 1100

For notes on how to complete form TR-1 please see the FCA website.