Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

St Ives plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

x

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation: iii

Delta Lloyd N.V. and its Group of Companies

4. Full name of shareholder(s)

(if different from 3.):iv

Registered Holder:

Delta Lloyd L European Participation Fund Sicav

2,595,127

Delta Lloyd Europees Deelnemingen Fonds N.V.

7,639,862

5. Date of the transaction and date on which the threshold is crossed or reached: v

January 24, 2017

6. Date on which issuer notified:

January 25, 2017

7. Threshold(s) that is/are crossed or reached: vi, vii

7% at Combined Indirect Interest Level

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary shares

9,677,602

9,677,602

10,234,989

NIHIL

10,234,989

NIHIL

7.17%

GB0007689002

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date xiii

Exercise/ Conversion Period xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

xv, xvi

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date xvii

Exercise/ Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

10,234,989

7.17%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi

The voting rights held in the 2 investment funds are managed and controlled by Delta Lloyd Asset Management N.V., with the following chain of controlled undertakings:

Delta Lloyd Asset Management N.V.:

· Delta Lloyd N.V.

· DLAM Holding B.V. (wholly owned subsidiary of Delta Lloyd N.V.)

· Delta Lloyd Asset Management N.V. (wholly owned subsidiary of DLAM Holding B.V.)

Proxy Voting:

10. Name of the proxy holder:

See section 4

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

Figures are based on a total number of voting rights of

142,754,039 (January 25, 2017)

14. Contact name:

Mark Koster, Delta Lloyd Asset Management

15. Contact telephone number:

+31 (0)20 594 36 91