Holding(s) in Company

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached[ii]:

ELECTRIC WORD PLC

2. Reason for the notification  (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights

√

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights - A change to the voting rights in issue following a placing of ordinary shares.

√

Other (please specify): _________________________________________

3. Full name of person(s) subject to the notification obligation[iii]:

NIGEL WILLIAM WRAY

4. Full name of shareholder(s) (if different from 3.)[iv]:

PERSHING NOMINEES LIMITED

ROY NOMINEES LIMITED

5. Date of the transaction (and date on which the threshold is crossed or reached if different)[v]:

 NOVEMBER 2010

6. Date on which issuer notified:

 NOVEMBER 2010

7. Threshold(s) that is/are crossed or reached:

10%

8. Notified details:

AS ABOVE

A: Voting rights attached to shares

Class/type of shares

 if possible using the ISIN CODE

Situation previous to the Triggering transaction [vi]

Resulting situation after the triggering transaction[vii]

Number of Shares

Number of Voting Rights viii

Number of shares

Number of voting rights ix

% of voting rights

Direct

Direct x

Indirect xi

Direct

Indirect

ORDINARY SHARES

GB0003083622

13,341,619

13,341,619

13,341,619

16,823,530

4.46%

5.63%

B: Financial Instruments

Resulting situation after the triggering transaction xii

Type of financial instrument

Expiration date xiii

Exercise/ Conversion Period/ Date xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

Total (A+B)

Number of voting rights

% of voting rights

30,165,149

10.09%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable xv:

Nigel William Wray has a beneficial interest in shares in Electric Word Plc held by Pershing Nominees Limited 13,341,619

The family of Nigel Wray have a beneficial interest in shares in Electric Word Plc held by Roy Nominees Limited 16,823,530

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

N/A

14. Contact name:

Nigel Wray

15. Contact telephone number:

020 7647 7657