Holding(s) in Company

20 October 2011

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: (x)

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )

An acquisition or disposal of instruments with similar economic effect to qualifying financial

instruments: ( )

An event changing the breakdown of voting rights: ( )

Other: ( )

3. Full name of person(s) subject to the notification obligation:

SRS Investment Management, LLC

4. Full name of shareholder(s) (if different from 3.):

SRS Partners, Ltd

SRS Partners US, LP

5. Date of the transaction and date on which the threshold is crossed or reached:

17 October 2011

6. Date on which issuer notified:

20 October 2011 

7. Threshold(s) that is/are crossed or reached:

5%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

GI000A0MV757

Situation previous to the triggering transaction

Number of Shares

42,100,000

Number of Voting Rights

42,100,000

Resulting situation after the triggering transaction

Number of shares

Direct

42,851,000

Number of voting rights

Direct

42,851,000

Number of voting rights

Indirect

-

% of voting rights

Direct

5.087%

% of voting rights

Indirect

-

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights that may be acquired if the instrument is exercised/ converted.

-

% of voting rights

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Exercise Price

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights instrument refers to

-

% of voting rights

Nominal

-

Delta

-

Total (A+B+C)

Number of voting rights

42,851,000

% of voting rights

5.087%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

-

Proxy Voting:

10. Name of the proxy holder:

-

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

The 5% threshold was crossed on 17 October 2011 (as set out at 5 above) and a further 450,000 shares were acquired on 18 October 2011 (bringing the total holding to 42,851,000 as set out at 8 above)

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700