Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARESi

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

Provident Financial plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

x

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation: iii

Prudential plc group of companies

4. Full name of shareholder(s)

(if different from 3.): iv

Prudential plc

The Prudential Assurance Company Limited

5. Date of the transaction and date on which the threshold is crossed or reached: v

25 January 2016

6. Date on which issuer notified:

26 January 2016

7. Threshold(s) that is/are crossed or

reached: vi, vii

See item 13

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B124ST84

Ord 20 8/11p Shares

5,924,520

5,924,520

5,912,909

0

5,912,909

0

4.02%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/ConversionPeriod xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

GB00B124ST84

Ord 20 8/11p Shares (Right of Recall)

 1,463,695

0.99%

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exerciseprice

Expirationdate xvii

Exercise/Conversionperiod xviii

Number of votingrights instrumentrefers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 7,376,604

5.01%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Prudential plc (parent company) - 7,376,604 (5.01%)

The Prudential Assurance Company Limited - 4,667,010 (3.17%)

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

The following have triggered a notification:

M&G Limited (wholly owned subsidiary of Prudential plc) has moved below a 5% notifiable interest.

M&G Group Limited (wholly owned subsidiary of M&G Limited) has moved below a 5% notifiable interest.

M&G Investment Management Limited (wholly owned subsidiary of M&G Limited) has moved below a 5% notifiable interest.

14. Contact name:

Emma Versluys

Deputy Company Secretary

15. Contact telephone number:

01274 351 034