Holding(s) in Company - Emerald Bay Limited

24 February 2014

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: (X)

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )

An acquisition or disposal of instruments with similar economic effect to qualifying financial

instruments: ( )

An event changing the breakdown of voting rights: ( )

Other: Appointment of proxy (X)

3. Full name of person(s) subject to the notification obligation:

Samuel Vidal Moses Cohen

Ruth Monicka Parasol DeLeon

4. Full name of shareholder(s) (if different from 3.):

Emerald Bay Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

20 February 2014

6. Date on which issuer notified:

24 February 2014

7. Threshold(s) that is/are crossed or reached:

7%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

GI000A0MV757

Situation previous to the triggering transaction

Number of Shares

58,498,667

Number of Voting Rights

58,498,667

Resulting situation after the triggering transaction

Number of shares

Direct

Below 3%

Number of voting rights

Direct

Below 3%

Number of voting rights

Indirect

50,193,690

% of voting rights

Direct

Below 3%

% of voting rights

Indirect

6.17%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights that may be acquired if the instrument is exercised/ converted.

-

% of voting rights

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

-

Exercise Price

-

Expiration date

-

Exercise/ Conversion period

-

Number of voting rights instrument refers to

-

% of voting rights

Nominal

-

Delta

-

Total (A+B+C)

Number of voting rights

50,193,690

% of voting rights

6.17%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

50,193,690 voting rights held through Emerald Bay Limited

Proxy Voting:

10. Name of the proxy holder:

Daniel B Silvers

11. Number of voting rights proxy holder will cease to hold:

8,304,977

12. Date on which proxy holder will cease to hold voting rights:

Following the Extraordinary General Meeting of bwin.party digital entertainment plc convened for 24 February 2014.

13. Additional information:

On 20 February 2014 Emerald Bay Limited exchanged and completed a share sale agreement to sell 8,304,977 shares in bwin.party digital entertainment plc off-market. Pending the register of members being updated to reflect the sale, Emerald Bay Limited appointed Daniel B Silvers as its proxy in relation to the Extraordinary General Meeting of bwin.party digital entertainment plc convened for 24 February 2014.

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700