Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

William Hill PLC

GB0031698896

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

n/a

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 n/a

An event changing the breakdown of voting rights

 n/a

Other (please specify):

 n/a

3. Full name of person(s) subject to the notification obligation:

UBS Global Asset Management (Traditional Entities)

4. Full name of shareholder(s) (if different from 3.):

CCR Asset Management

UBS Global Asset Management (Americas) Inc

UBS Global Asset Management (Australia) Ltd

UBS Global Asset Management (Canada) Co.

UBS Global Asset Management (Deutschland) GmbH

UBS Global Asset Management (UK) Limited

UBS Global Asset Management Life Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

13 April 2010

6. Date on which issuer notified:

15 April 2010

7. Threshold(s) that is/are crossed or reached:

 5%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

If possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

GB0031698896

Below Notifiable Threshold

Below Notifiable Threshold

34,930,488

1,967,522

32,962,966

0.28%

4.70%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

-

-

-

-

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date

Exercise/ Conversion period

Number of voting rights instrument refers to

% of voting rights

Equity Swaps/ CFD

1

31 Dec 2049

39 Years

462,027

Nominal

Delta

0.07%

-

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 35,392,515

 5.05%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

CCR Asset Management - 290,554 - 0.05%

UBS Global Asset Management (Americas) Inc - 716,162 - 0.10%

UBS Global Asset Management (Australia) Ltd - 40,942 - 0.01%

UBS Global Asset Management (Canada) Co. - 31,425 - 0.00%

UBS Global Asset Management (Deutschland) GmbH - 339,200 - 0.05%

UBS Global Asset Management (UK) Limited - 32,006,710 - 4.56%

UBS Global Asset Management Life Limited - 1,967,522 - 0.28%

Proxy Voting:

10. Name of the proxy holder:

UBS Global Asset Management on behalf of a number of clients

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name and address:

Alexa Koenig / Brigitte Schwarz

15. Contact telephone number:

+41 44 239 6299