Holding(s) in Company

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached:

William Hill PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

X

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation:

Morgan Stanley (Institutional Securities Group and Global Wealth Management)

4. Full name of shareholder(s)  (if different from 3.):

5. Date of the transaction and date onwhich the threshold is crossed orreached:

14.09.2016

6. Date on which issuer notified:

16.09.2016

7. Threshold(s) that is/are crossed orreached:

8%

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

GB0031698896

9,294,266

9,294,266

9,046,207

9,046,207

1.04%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/Conversion Period

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

Call Option (Physically Settled)

18.11.2016

N/A

241,000

0.03%

Depositary Receipt

N/A

N/A

5,164

0.00%

Right of recall over securities lending agreements

N/A

N/A

39,667,540

4.56%

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date

Exercise/Conversion period

Number of voting rights instrument refers to

% of voting rights

Nominal

Delta

Equity Swap

N/A

15.09.2016

N/A

10,000,000

N/A

1.15%

Equity Swap

N/A

28.12.2016

N/A

7,603,777

N/A

0.87%

Equity Swap

N/A

06.06.2017

N/A

50,000

N/A

0.01%

Equity Swap

N/A

27.10.2017

N/A

1,310,564

N/A

0.15%

Equity Swap

N/A

03.04.2018

N/A

2,402,459

N/A

0.28%

Total (A+B+C)

Number of voting rights

Percentage of voting rights

70,326,711

8.09%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

Morgan Stanley & Co. International plc, Legal & Compliance Department, 25 Cabot Square, Canary Wharf, London, E14 4QA, UNITED KINGDOM. is a direct holder of 56,534,573 voting rights (6.50%) and is a subsidiary of Morgan Stanley Investments (UK)

Morgan Stanley Investments (UK), 20 Bank Street, Canary Wharf, London, E14 4AD, UNITED KINGDOM. is an indirect holder of 56,534,573 voting rights (6.50%) and is a subsidiary of Morgan Stanley UK Group

Morgan Stanley UK Group, 25 Cabot Square, LNCS/5, Canary Wharf, London, E14 4QA, UNITED KINGDOM. is an indirect holder of 56,534,573 voting rights (6.50%) and is a subsidiary of Morgan Stanley International Limited

Morgan Stanley International Limited, 25 Cabot Square, Canary Wharf, London, E14 4QA, UNITED KINGDOM. is an indirect holder of 56,534,573 voting rights (6.50%) and is a subsidiary of Morgan Stanley International Holdings Inc.

Morgan Stanley International Holdings Inc., c/o The Corporation Trust Company (DE), Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware, 19801, USA. is an indirect holder of 56,534,573 voting rights (6.50%) and is a subsidiary of Morgan Stanley

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will ceaseto hold:

N/A

12. Date on which proxy holder will cease to holdvoting rights:

N/A

13. Additional information:

Morgan Stanley's total holding in William Hill PLC remains above the 8.00% threshold previously disclosed, however, this notification is being made on the basis that the holding in sections 8(b)+8(c) has crossed a relevant threshold in their own right at the component level.

14. Contact name:

Wilma Fairholm

15. Contact telephone number:

+44 141 245-7218