Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

 JJB Sports Pic

 GB00B646JG43

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

n/a

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

 n/a

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 n/a

An event changing the breakdown of voting rights

 n/a

Other (please specify):

 yes

3. Full name of person(s) subject to the notification obligation:

 UBS Investment Bank

4. Full name of shareholder(s) (if different from 3.):

UBS AG London Branch

5. Date of the transaction and date on which the threshold is crossed or reached:

27 April 2012

6. Date on which issuer notified:

 30 April 2012

7. Threshold(s) that is/are crossed or reached:

 Below Notifiable Threshold

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

 GB00B646JG43

 10,000,000

 10,000,000

 Below Notifiable Threshold

 Below

Notifiable Threshold

 Below

Notifiable Threshold

 Below

Notifiable Threshold

 Below

Notifiable Threshold

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/ConversionPeriod

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

 -

-

-

-

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exerciseprice

Expirationdate

Exercise/Conversionperiod

Number of votingrights instrumentrefers to

% of voting rights

 -

-

-

-

-

Nominal

Delta

-

-

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 Below Notifiable Threshold

Below Notifiable Threshold

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

 Konstantina Georgaki / Zuzana Gbrogova

15. Contact telephone number:

+41 44 239 6225