Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

PZ Cussons PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

Due to In-Specie transfer between funds.

X

3. Full name of person(s) subject to thenotification obligation: iii

Prudential plc group of companies

4. Full name of shareholder(s)  (if different from 3.):iv

Percentage holdings are calculated using 428,724,960 Total Voting Rights

Registered Holder Holding Voting Rights % Voting Rights

Prudential plc 47,604,229 11.10

Holding Type : Direct

HSBC SEOUL GL BASICS MOTHER FD 6,697 6,697

PRUCLT HSBC GIS NOM(UK) PAC AC 2,197,030 2,197,030

PRUCLT HSBC GIS NOM(UK) PPL AC 149,048 149,048

STATE STREET NOMS LTD A/C GMB5 370,150 370,150

STATE STREET NOMS LTD A/C GMBM 38,264,983 38,264,983

STATE STREET NOMS LTD A/C GMGQ 2,150,000 2,150,000

STATE STREET NOMS LTD A/C GMIF 47,545 47,545

STATE STREET NOMS LTD A/C GMIN 3,200,000 3,200,000

Sub Total : 46,385,453 46,385,453

Holding Type : Indirect

JNL/M&G GLOBAL BASICS FUND 1,205,816 1,205,816

PRUDENTIAL HOLBORN PENSIONS LD 12,960 12,960

Sub Total : 1,218,776 1,218,776

Total Notifiable Interest

Percentage holdings are calculated using 428,724,960 Total Voting Rights

Registered Holder Holding Voting Rights % Voting Rights

M&G Group Limited 47,591,269 11.10

HSBC SEOUL GL BASICS MOTHER FD 6,697 6,697

PRUCLT HSBC GIS NOM(UK) PAC AC 2,197,030 2,197,030

PRUCLT HSBC GIS NOM(UK) PPL AC 149,048 149,048

STATE STREET NOMS LTD A/C GMB5 370,150 370,150

STATE STREET NOMS LTD A/C GMBM 38,264,983 38,264,983

STATE STREET NOMS LTD A/C GMGQ 2,150,000 2,150,000

STATE STREET NOMS LTD A/C GMIF 47,545 47,545

STATE STREET NOMS LTD A/C GMIN 3,200,000 3,200,000

JNL/M&G GLOBAL BASICS FUND 1,205,816 1,205,816

Percentage holdings are calculated using 428,724,960 Total Voting Rights

Registered Holder Holding Voting Rights % Voting Rights

M&G Investment Management Limited 47,543,724 11.08

HSBC SEOUL GL BASICS MOTHER FD 6,697 6,697

PRUCLT HSBC GIS NOM(UK) PAC AC 2,197,030 2,197,030

PRUCLT HSBC GIS NOM(UK) PPL AC 149,048 149,048

STATE STREET NOMS LTD A/C GMB5 370,150 370,150

STATE STREET NOMS LTD A/C GMBM 38,264,983 38,264,983

STATE STREET NOMS LTD A/C GMGQ 2,150,000 2,150,000

STATE STREET NOMS LTD A/C GMIN 3,200,000 3,200,000

JNL/M&G GLOBAL BASICS FUND 1,205,816 1,205,816

Percentage holdings are calculated using 428,724,960 Total Voting Rights Registered Holder Holding Voting Rights % Voting Rights

M&G Limited 47,591,269 11.10

HSBC SEOUL GL BASICS MOTHER FD 6,697 6,697

PRUCLT HSBC GIS NOM(UK) PAC AC 2,197,030 2,197,030

PRUCLT HSBC GIS NOM(UK) PPL AC 149,048 149,048

STATE STREET NOMS LTD A/C GMB5 370,150 370,150

STATE STREET NOMS LTD A/C GMBM 38,264,983 38,264,983

STATE STREET NOMS LTD A/C GMGQ 2,150,000 2,150,000

STATE STREET NOMS LTD A/C GMIF 47,545 47,545

STATE STREET NOMS LTD A/C GMIN 3,200,000 3,200,000

JNL/M&G GLOBAL BASICS FUND 1,205,816 1,205,816

M&G Securities Limited 44,032,678 10.27

STATE STREET NOMS LTD A/C GMB5 370,150 370,150

STATE STREET NOMS LTD A/C GMBM 38,264,983 38,264,983

STATE STREET NOMS LTD A/C GMGQ 2,150,000 2,150,000

STATE STREET NOMS LTD A/C GMIF 47,545 47,545

STATE STREET NOMS LTD A/C GMIN 3,200,000 3,200,000

Notifiable Position Report for PZ CUSSONS as at 14 October 2011

Percentage holdings are calculated using 428,724,960 Total Voting Rights

Registered Holder Holding Voting Rights % Voting Rights

End of Report

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

14 October 2011

6. Date on which issuer notified:

18 October 2011

7. Threshold(s) that is/are crossed orreached: vi, vii

See item 13

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B19Z1432

47,604,229

47,604,229

47,604,229

46,385,453

1,218,776

10.82%

0.28%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

47,604,229

11.10%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Prudential plc (parent Company)

M&G Group Limited (wholly owned subsidiary of Prudential plc)

M&G Limited (wholly owned subsidiary of M&G Group Limited)

M&G Investment Management Limited (wholly owned subsidiary of M&G Limited)

M&G Securities Limited (wholly owned subsidiary of M&G Limited)

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will ceaseto hold:

N/A

12. Date on which proxy holder will cease to holdvoting rights:

N/A

13. Additional information:

Following an In-Specie transfer.

M&G Securities Limited (wholly owned subsidiary of M&G Limited) has moved above a 10% notifiable interest triggering this notification.

14. Contact name:

James Todd / Mark Thomas

M&G Investment Management Limited

15. Contact telephone number:

020 7548 2293 / 020 7548 3266