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Holding(s) in Company

25th Jul 2011 12:17

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ST IVES PLC SEDOL 07689002 2. Reason for the notification (please tick the appropriate box or boxes) An acquisition or disposal of voting rights: SALE OF 3,300,000 SHARES X

An acquisition or disposal of qualifying financial instruments which may N/A result in the acquisition of shares already issued to which voting

rights are attached

An acquisition or disposal of instruments with similar economic effect N/A to qualifying financial instruments

An event changing the breakdown of voting rights N/A

Other (please specify): N/A 3. Full name of person(s) subject to MAJEDIE ASSET MANAGEMENT LIMITED the notification obligation:

4. Full name of shareholder(s) N/A (if different from 3.): 5. Date of the transaction (and date on which the 21-07-11 threshold is crossed or reached if different): 6. Date on which issuer notified: 25-07-11 7. Threshold(s) that is/are crossed or reached: BELOW 5% 8. Notified details: A: Voting rights attached to shares

Class/type of Situation previous Resulting situation after the triggering shares to the triggering transaction

transaction (if possible

using the Number of Number of Number of Number of voting % of voting ISIN CODE) shares Voting shares rights rights Rights Direct Direct Indirect Direct Indirect

GB0007689002 7,104,459 7,104,459 N/A N/A 3,804,459 N/A 3.59% B: Qualifying Financial Instruments Resulting situation after the triggering transaction Type of Expiration Exercise / Number of voting % of votingfinancial date Conversion rights that may be rights instrument Period / acquired if the Date instrument is exercised/converted N/A N/A N/A N/A N/A

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction Type of Exercise Expiration Exercise / Number of % of voting financial price date Conversion voting rights rights instrument period instrument refers to Nominal Delta N/A N/A N/A N/A N/A N/A N/A Total (A + B + C) Number of voting rights % of voting rights 3,804,459 3.59%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

N/A Proxy Voting: 10. Name of the proxy holder: N/A

11. Number of voting rights proxy holder will N/A cease to hold: 12. Date on which proxy holder will cease to hold N/A

voting rights: 13. Additional information: MAJEDIE ASSET MANAGEMENT LTD IS A DISCRETIONARY FUND MANAGER. IT INVESTS FUNDS ON BEHALF OF ITS CLIENTS ON A SEGREGATED BASIS AS WELL AS THROUGH ITS POOLED VEHICLE MAJEDIE ASSET MANAGEMENT INVESTMENT FUND COMPANY. 14. Contact name: SUNDIP SHIHN SINGH 15. Contact telephone 020 7618 3917 number:

****************************************

Enquiries:

Philip HarrisCompany Secretary, St Ives plc

(T) 020 7928 8844 x337

25 July 2011

XLON

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