Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Rentokil Initial plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

√

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

Aviva plc & its subsidiaries

4. Full name of shareholder(s)  (if different from 3.):iv

Registered Holder:

BNY Norwich Union Nominees Limited 14,054,840*

Chase (GA Group) Nominees Limited 72,986,632*

Chase Nominees Limited 2,974,080*

CUIM Nominee Limited 870,072*

Vidacos Nominees Limited 135,658*

*denotes direct interest

BNP Paribas Securities Services - London 388,353

BNP Paribas Securities Services - France 125,900

Chase Nominees Limited 19,712,964

State Street Nominees Limited 964,932

Vidacos Nominees Limited 12,974,960

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

15 November 2010

6. Date on which issuer notified:

16 November 2010

7. Threshold(s) that is/are crossed orreached: vi, vii

4% to 5% Change at Direct Interest Level

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary SharesGB00B082RF11

101,533,193

101,533,193

125,188,391

91,021,282

34,167,109

5.02%

1.88%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

125,188,391

6.90%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

The voting rights are managed and controlled by Aviva Investors Global Services Limited and Aviva Investors France SA, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:

·; Aviva plc (Parent Company)

·; Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

·; Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

·; Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Aviva Investors France SA:

·; Aviva plc (Parent Company)

·; Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

·; Aviva International Insurance Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

·; Aviva Insurance Limited (wholly owned subsidiary of Aviva International Insurance Limited)

·; Aviva International Holdings Limited (wholly owned subsidiary of Aviva Insurance Limited)

·; Aviva Participations SA (wholly owned subsidiary of Aviva International Holdings Limited)

·; Aviva France SA (wholly owned subsidiary of Aviva Participations SA)

·; Aviva Investors France SA (wholly owned subsidiary of Aviva France SA)

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

Figures are based on a total number of voting rights of 1,814,831,011.

14. Contact name:

Paul Griffiths

15. Contact telephone number:

01293 858 160