10th May 2011 16:48
| TR-1: Notification of Major Interests in Shares | ||||
| 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: | Burberry Group plc | |||
| 2. Reason for the notification (please tick the appropriate box or boxes): | ||||
| An acquisition or disposal of voting rights | ||||
| An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached | ||||
| An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments | ||||
| An event changing the breakdown of voting rights | ||||
| Other (please specify): | ||||
| 
 3. Full name of person(s) subject to the notification obligation: 
 | FMR LLC | |||
| 
 4. Full name of shareholder(s) (if different from 3.): 
 | See attached schedule | |||
| 
 5. Date of the transaction and date on which the threshold is crossed or reached: 
 | 28 April 2011 | |||
| 
 6. Date on which the issuer notified: 
 | 4 May 2011 (An amendment to the numbers of shares and voting rights was notified on 10 May 2011) | |||
| 
 7. Threshold(s) that is/are crossed or reached: 
 | 5% | |||
| 8. Notified details: | ||||||||
| A: Voting rights attached to shares | ||||||||
| Class/type of shares If possible using the ISIN CODE | Situation previous to the Triggering transaction | Resulting situation after the triggering transaction | ||||||
| Number of shares | Number of voting rights | Number of shares | Number of voting rights | % of voting rights | ||||
| Direct | Indirect | Direct | Indirect | Direct | Indirect | |||
| Ordinary GB0031743007 | 21,551,594 | 21,551,594 | 22,145,417 | 22,145,417 | 5.08% | |||
| B: Qualifying Financial Instruments | ||||
| Resulting situation after the triggering transaction | ||||
| Type of financial instrument | Expiration date | Exercise/Conversion Period | Number of voting rights that may be acquired if the instrument is exercised/converted | % of voting rights | 
| n/a | ||||
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments | ||||||
| Resulting situation after the triggering transaction | ||||||
| Type of financialinstrument | Exercise price | Expiration date | Exercise/Conversion period xviii | Number of voting rights instrument refers to 
 | % of voting rights 
 | |
| 
 
 | Nominal | Delta | ||||
| Total (A+B+C) | |
| Number of voting rights | % of voting rights | 
| 22,145,417 | 5.08% | 
| 
 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: 
 | 
| See attached schedule 
 | 
| Proxy Voting: | |
| 
 10. Name of the proxy holder: 
 | FMR LLC | 
| 
 11. Number of voting rights proxy holder will acquire: 
 | 593,823 | 
| 
 12. Date on which proxy holder will acquire voting rights: 
 | 28 April 2011 | 
| 
 13. Additional information: 
 | |
| 
 14. Contact Name: 
 | Philip Alexander | 
| 
 15. Contact telephone number: 
 | 01737 834624 | 
SCHEDULE
FMR LLC is the parent holding company of Fidelity Management & Research Company (FMRCO), investment manager for US mutual funds, FIL Management Trust Company (FMTC), Pyramis Global Advisors Trust Company (PGATC), a US state chartered bank which acts as a trustee or investment manager of various pension and trust accounts Pyramis Global Advisors LLC (PGALLC) and Pyramis Trust Company (PTC).
| Shares Held | Nominee | Management Company | 
| 10,046,837 | Brown Brothers Harriman and Co | FMRCO | 
| 10,100 | Brown Brothers Harriman and Co | PTC | 
| 11,400 | CIBC Mellon Trust | FCL | 
| 115,800 | JP Morgan Chase Bank | FMR | 
| 9,999,000 | JP Morgan Chase Bank | FMRCO | 
| 9,200 | JP Morgan Chase Bank | FMTC | 
| 169,700 | JP Morgan Chase Bank | PTC | 
| 37,100 | Mellon Bank N.A. | FMRCO | 
| 19,100 | Mellon Bank N.A. | FMTC | 
| 87,900 | Mellon Bank N.A. | PTC | 
| 8,100 | Northern Trust Co | FMRCO | 
| 44,000 | Northern Trust Co | FMTC | 
| 102,500 | State Street Bank and TR Co | FICL | 
| 807,600 | State Street Bank and TR Co | FMRCO | 
| 59,500 | State Street Bank and TR Co | FMTC | 
| 187,400 | State Street Bank and TR Co | PTC | 
| 63,800 | CIBC Mellon Trust (C ) | FCL | 
| 69,600 | Royal Trust - Toronto | FCL | 
| 12,500 | Mellon Bank NA (C ) | PTC | 
| 192,200 | Northern Trust Co (C ) | FMR | 
| 12,800 | Bank of New York Mellon | PTC | 
| 28,400 | National Bank Trust (C ) | FCL | 
| 14,300 | Royal Trust - Toronto | FCL | 
| 21,480 | US Bank NA (C ) | PTC | 
| 13,100 | Royal Bank of Canada (C ) | PTC | 
| 2,000 | N/A | N/A | 
Related Shares:
Burberry