Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

DSG International Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

 Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

No

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 No

An event changing the breakdown of voting rights

No

Other (please specify):

No

3. Full name of person(s) subject to the notification obligation:

Ameriprise Financial, Inc. and its group

4. Full name of shareholder(s) (if different from 3.):

See additional information under 13.

5. Date of the transaction and date on which the threshold is crossed or reached:

11 March 2010

6. Date on which issuer notified:

12 March 2010

7. Threshold(s) that is/are crossed or reached:

Above the Threshold of 5%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

 GB0000472455

N/A

N/A

8,843,084

8,843,084

171,101,795

0.245%

4.740%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date

Exercise/ Conversion period

Number of voting rights instrument refers to

% of voting rights

 CFD

 790,705

Nominal

Delta

 0.022%

Total (A+B+C)

Number of voting rights

Percentage of voting rights

180,735,584

5.007%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

 Ameriprise Financial, Inc., which through intermediate holding companies controls the voting rights of Threadneedle Management Luxembourg S.A. and Threadneedle Asset Management Holdings Ltd, which itself controls the voting rights of Threadneedle Asset Management Ltd, Threadneedle International Ltd and Threadneedle Pensions Ltd.

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

Registered Owner

Morgan Stanley Nominees Limited A/c 04F607602 40,705

Littledown Nominees Ltd A/c 02891 37,797,088

Littledown Nominees Ltd A/c 07198 8,466,389

Littledown Nominees Ltd A/c 27642 376,695

Littledown Nominees Ltd A/c 10479 90,766

Morgan Stanley Nominees Limited A/c 36199142 750,000

Littledown Nominees Ltd A/c 07205 7,762,944

Littledown Nominees Ltd A/c 21688 2,132,553

Littledown Nominees Ltd A/c 07207 14,170,458

Littledown Nominees Ltd A/c 07196 632,929

Littledown Nominees Ltd A/c 07199 470,743

Roy Nominees A/c 104450 993,676

Mellon Nominees (UK) Ltd WWSF0004002 4,399,774

Littledown Nominees Ltd A/c 10491 36,904,112

Littledown Nominees Ltd A/c 10488 42,367,624

Littledown Nominees Ltd A/c 30337 1,150,000

Littledown Nominees Ltd A/c 31348 4,100,000

Littledown Nominees Ltd A/c 02642 18,129,128

14. Contact name:

Company Secretary, Threadneedle group

15. Contact telephone number:

44+ (0)20 74645000