Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

DSG international plc

GB0000472455

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes 

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

 N/A

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 N/A

An event changing the breakdown of voting rights

N/A

Other (please specify):

3. Full name of person(s) subject to the notification obligation:

 UBS Global Asset Management (Traditional Entities)

4. Full name of shareholder(s) (if different from 3.):

 UBS Global Asset Management (Americas) Inc

UBS Global Asset Management (UK) Limited

UBS Global Asset Management Life Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

 16 November 2009

6. Date on which issuer notified:

18 November 2009

7. Threshold(s) that is/are crossed or reached:

 6%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Indirect

Direct

Indirect

 GB0000472455

134,722,234

134,722,234

216,062,312

10,761,845

205,300,467

0.30%

5.69%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

 -

-

-

-

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date

Exercise/ Conversion period

Number of voting rights instrument refers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 216,062,312

5.99%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

 UBS Global Asset Management (Americas) Limited Inc - 9,595,011 - 0.27%

UBS Global Asset Management (UK) Limited - 195,705,456 - 5.42%

UBS Global Asset Management Life Limited - 10,761,845 - 0.30%

Proxy Voting:

10. Name of the proxy holder:

 UBS Global Asset Management on behalf of a number of clients

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

Alexa Koenig/Nemanja Pantic

15. Contact telephone number:

+41 44 239 6299