Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

William Hill PLC

GB0031698896

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

n/a

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

 n/a

An event changing the breakdown of voting rights

 n/a

Other (please specify):

 n/a

3. Full name of person(s) subject to the notification obligation:

UBS Global Asset Management (Traditional Entities)

4. Full name of shareholder(s) (if different from 3.):

CCR Asset Management

UBS Global Asset Management (Americas) Inc

UBS Global Asset Management (Australia) Ltd

UBS Global Asset Management (Canada) Co.

UBS Global Asset Management (Deutschland) GmbH

UBS Global Asset Management (UK) Limited

UBS Global Asset Management Life Limited

5. Date of the transaction and date on which the threshold is crossed or reached:

16 December 2010

6. Date on which issuer notified:

20 December 2010

7. Threshold(s) that is/are crossed or reached:

 7%

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

If possible using the ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Indirect

Direct

Indirect

GB0031698896

49,137,679

49,137,679

46,575,686

2,050,202

44,525,484

0.29%

6.35%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/ConversionPeriod

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

-

-

-

-

-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exerciseprice

Expirationdate

Exercise/Conversionperiod

Number of votingrights instrumentrefers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

 46,575,686

6.64%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

CCR Asset Management - 314,888 - 0.04%

UBS Global Asset Management (Americas) Inc - 393,113 - 0.06%

UBS Global Asset Management (Australia) Ltd - 35,740 - 0.01%

UBS Global Asset Management (Canada) Co. - 26,694 - 0.00%

UBS Global Asset Management (Deutschland) GmbH - 339,200 - 0.05%

UBS Global Asset Management (UK) Limited - 43,415,849 - 6.19%

UBS Global Asset Management Life Limited - 2,050,202 - 0.29%

Proxy Voting:

10. Name of the proxy holder:

UBS Global Asset Management on behalf of a number of clients

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name and address:

Nemanja Pantic/Hendrik Marenbach

15. Contact telephone number:

+41 44 239 6225