Holding(s) in Company

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Cello Group Plc

2. Reason for the notification   (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights 

X

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):___________________________________________

3. Full name of person(s) subject to the notification obligation:

Octopus Investments Limited

4. Full name of shareholder(s) (if different from 3.):

n/a

Fund Managing Co

Number of Shares held

Issued Share Capital

Percentage of Issued Shared Capital

UK Registered Owner

Beneficial Owner

Octopus Investments Limited

710,000 

1.60%

Capita Trust Company Limited

Close Brothers AIM VCT

Octopus Investments Limited

144,900

0.33%

HSBC Bank plc

Close Second AIM VCT plc

Octopus Investments Limited

3,853,214

8.66%

Octopus Investments Nominees Limited 

Octopus Investments Nominees Limited

4,708,114

44,482,000

10.58%

5. Date of the transaction (and date on which the threshold is crossed or reached if different):

 01/08/2008

6. Date on which issuer notified:

06/08/2008

7. Threshold(s) that is/are crossed or reached:

10%

8. Notified details:

n/a

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction 

Resulting situation after the triggering transaction

Number of Shares 

Number of Voting Rights 

Number of shares 

Number of voting rights 

% of voting rights

Direct

Direct

Indirect 

Direct

Indirect

  GB00B0310763

3,853,214

3,853,214

4,708,114

4,708,114

 -

10.58%

-

B: Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument 

Expiration date 

Exercise/ Conversion Period/ Date 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

-

-

-

-

-

Total (A+B)

Number of voting rights

% of voting rights

4,708,114

10.58%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

n/a

Proxy Voting:

10. Name of the proxy holder:

n/a

11. Number of voting rights proxy holder will cease to hold:

n/a

12. Date on which proxy holder will cease to hold voting rights:

n/a

13. Additional information:

-

14. Contact name:

Stephen Henderson

15. Contact telephone number:

020 7776 8664