Holding(s) in Company

NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached:

Pearson plc

2. Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached.

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation:

Ameriprise Financial, Inc. and its group

4. Full name of shareholder(s)  (if different from 3.):

Nortrust Nominees Ltd

Vidacos Nominees Ltd

State Street Nominees Limited

HSBC Global Custody Nominee (UK) Limited

Chase Nominees Limited

Roy Nominees Ltd

The Bank of New York (Nominees) Limited

BNP Paribas Nominees Pty Limited

BNY Mellon Nominees Ltd

State Street Bank and Trust Company

5. Date of the transaction and date onwhich the threshold is crossed orreached:

8 April 2016

6. Date on which issuer notified:

12 April 2016

7. Threshold(s) that is/are crossed orreached:

Above the threshold of 5%

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Indirect

Direct

Indirect

Ordinary shares

GB0006776081

N/A

N/A

318,779

318,779

40,850,796

0.039%

4.972%

US7050151056

N/A

N/A

0

0

66,800

0%

0.008%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/Conversion Period

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date

Exercise/Conversion period

Number of voting rights instrument refers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

41,236,375

5.019%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

Threadneedle Asset Management Limited (4.763%)

Columbia Management Investment Advisers, LLC (0.255%)

Ameriprise Financial Services, Inc. (0.001%)

Columbia Management Investment Advisers, LLC is wholly owned by Ameriprise Financial, Inc.

Ameriprise Financial Services, Inc. is wholly owned by AMPF Holding Corporation, which is itself wholly owned by Ameriprise Financial, Inc.

Threadneedle Asset Management Limited is wholly owned by TC Financing Limited, which is itself wholly owned by Threadneedle Asset Management Holdings Limited, which is itself wholly owned by TAM UK Holdings Limited, which is itself wholly owned by Threadneedle Holdings Limited, which is itself wholly owned by Threadneedle Asset Management Holdings SARL, which is itself wholly owned by Ameriprise International Holdings GmbH, which is itself wholly owned by Ameriprise Financial, Inc.

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will ceaseto hold:

N/A

12. Date on which proxy holder will cease to holdvoting rights:

N/A

13. Additional information:

The Shares referred to in section 9 of this form are held in portfolios and funds managed on a discretionary basis by the entities set out in section 9.

Please note that the Shares are held through certain nominee companies.

14. Contact name:

Mark Powney, Threadneedle Asset Management Ltd.

15. Contact telephone number:

+44 (0) 1793 363 135