Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

St Ives plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

X

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

Delta Lloyd N.V. and its Group of Companies

4. Full name of shareholder(s)  (if different from 3.):iv

Registered Holder:

Delta Lloyd L European Participation Fund Sicav

4,724,730

Delta Lloyd Europees Deelnemingen Fonds N.V.

8,936,343

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

03rd February 2012

6. Date on which issuer notified:

30th July 2012

7. Threshold(s) that is/are crossed orreached: vi, vii

12% to 11% Change at Combined Indirect Interest Level

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary Shares

GB0007689002

13,661,073

13,661,073

13,661,073

Nihil

13,661,073

Nil

11.40%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

13,661,073

11.40%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

The voting rights held in the 2 investment funds are managed and controlled by Delta Lloyd Asset Management N.V., with the following chain of controlled undertakings:

Delta Lloyd Asset Management N.V.:

·; Delta Lloyd N.V.

·; DLAM Holding B.V.

·; Delta Lloyd Asset Management N.V. (wholly owned subsidiary of Delta Lloyd N.V.)

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

Figures are based on a total number of voting rights of 119,826,366 (on 30th July 2012)

14. Contact name:

Stéphanie Pirlot, Delta Lloyd Asset Management

15. Contact telephone number:

+31 (0)20 594 3827