Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

MATOMY MEDIA GROUP LTD.

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

Shares admitted to trading on the London Stock Exchange

ü

3. Full name of person(s) subject to thenotification obligation: iii

VIOLA AV ADSMARKET LP

PLENUS MEZZANINE FUND ISRAEL LP

PLENUS MEZZANINE FUND A LP

PLENUS MEZZANINE FUND FOREIGN LP

PLENUS MEZZANINE FUND ISRAEL B LP

PLENUS MEZZANINE FUND CAYMAN LP

4. Full name of shareholder(s)  (if different from 3.):iv

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

11 JULY 2014

6. Date on which issuer notified:

11 JULY 2014

7. Threshold(s) that is/are crossed orreached: vi, vii

5%,10%,15%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

IL0011316978

15,579,060

15,579,060

15,579,060

15,579,060

‑

17.5%

‑

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Warrants

US$1.11

1 August 2017

‑

1,239,735

Nominal

Delta

1.4%

‑

Total (A+B+C)

Number of voting rights

Percentage of voting rights

16,818,795

18.8%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

The financial instruments disclosed in 8C, above, are disclosed on a nominal basis

14. Contact name:

IDO BARASH

GENERAL COUNSEL

15. Contact telephone number:

+972 77 3606060

Note: Annex should only be submitted to the FCA not the issuer

Annex: Notification of major interests in share

A: Identity of the persons or legal entity subject to the notification obligation

Full name

(including legal form of legal entities)

VIOLA AV ADSMARKET LP

PLENUS MEZZANINE FUND ISRAEL LP

PLENUS MEZZANINE FUND A LP

PLENUS MEZZANINE FUND FOREIGN LP

PLENUS MEZZANINE FUND ISRAEL B LP

PLENUS MEZZANINE FUND CAYMAN LP

Contact address

(registered office for legal entities)

12 ABBA EBAN AVENUE

ACKERSTEIN TOWERS BLDG. D

HERZELIYA 47625

ISRAEL

Phone number & email

+972-9-9720500

[email protected]

Other useful information

(at least legal representative for legal persons)

B: Identity of the notifier, if applicable

Full name

Contact address

Phone number & email

Other useful information

(e.g. functional relationship with the person or legal entity subject to the notification obligation)

C: Additional information