Holding(s) in Company

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

AO WORLD PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

x

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

x

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation: iii

Deutsche Bank AG

4. Full name of shareholder(s)

(if different from 3.):iv

Deutsche Bank AG, London Branch

5. Date of the transaction and date on which the threshold is crossed or reached: v

26/11/2015

6. Date on which issuer notified:

30/11/2015

7. Threshold(s) that is/are crossed or reached: vi, vii

5%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights x

Direct

Direct xi

Indirect

xii

Direct

Indirect

GB00BJTNFH41

Below Notifiable Threshold

Below Notifiable Threshold

17,633,309

17,633,309

0

4.19%

0

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date xiii

Exercise/ Conversion Period xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

xv, xvi

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date xvii

Exercise/ Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix,

xx

CFD

5,445,592

Nominal

Delta

1.29%

1.29%

Total (A+B+C)

Number of voting rights

Percentage of voting rights

23,078,901

5.48%

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

Total CFD Holding  - See appendix.

14. Contact name:

Stacy Otieno

15. Contact telephone number:

02075476268

Type of financial Instrument

Maturity Date

Number of voting rights instrument refers to

CFD

04-Oct-16

89,272

CFD

18-Dec-15

91,685

CFD

26-Oct-16

406,030

CFD

07-Jul-16

33,270

CFD

31-Aug-16

368,415

CFD

02-Mar-16

2,100

CFD

02-Nov-16

26,085

CFD

04-Apr-16

9,788

CFD

04-Jul-16

9,533

CFD

02-Nov-16

11,820

CFD

02-Dec-16

31,480

CFD

02-Sep-16

9,470

CFD

05-Jul-16

11,312

CFD

18-May-16

1,966,568

CFD

17-Dec-15

2,036,849

CFD

02-Nov-16

13,046

CFD

01-Jul-16

50,131

CFD

03-Dec-15

169,242

CFD

17-Mar-15

109,496