Holding In Company

Holding in Company

Tuesday 3 August 2010 - NEOVIA Financial Plc (the "Company") (LSE: NEO) received notification on 3 August 2010 that IIU Nominees Limited acquired, on 2 August 2010, as nominee for and on behalf of Primatur Limited, an interest in 1,395,000 ordinary shares of 0.01p of the Company. Based on there being ordinary shares of 119,920,953 in issue, IIU Nominees Limited now has an interest in 35,855,626 ordinary shares in the Company, representing 29.8994% of the Company's issued share capital.

IIU Nominees Limited is the registered owner of the shares on behalf of the beneficial owner, Primatur Limited, a company wholly owned and controlled by Mr Dermot F. Desmond.

For further information contact:

Andrew Gilchrist + 44 (0) 1624 698 713

VP Communications, NEOVIA Financial Plc

Citigate Dewe Rogerson + 44 (0) 207 638 9571  

George Cazenove / Michael Berryman

Daniel Stewart & Co Plc + 44 (0) 207 776 6550  

Paul Shackleton