Half-year Report

30 June 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Interim Results for the six months ended 31 March 2025

Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneer in AI-driven professional growth services for SMEs, announces its interim results for the six months ended 31 March 2025 ("H1 2025" or the "Period"). It should be noted that the Pri0r1ty business was acquired three months into H1 2025 and therefore this report reflects only three months of Pri0r1ty trading.

Summary

· Admitted to the AIM market on 30 December 2024 following reverse takeover of Alteration Earth PLC alongside a fundraising of £0.9 million

· Delivered revenue of £37,000 from a steady increase in demand for headline products, Pri0r1ty Advisor and the generative Ai platform - early revenues constrained by subsidies offered to encourage early adoption

· 40 customers now using a range of Pri0r1ty products with around 20% now paying for services

· Announced strategic collaboration with Funding Circle enabling Pri0r1ty customers to access alternative debt financing options through the Company's technology

· Developed two additional revenue generating products: Capitano Ai and Ai consultancy

· Success in marketing and deploying these services to customers including Leukemia Care and Team GB Snowsport, as well as first US customer for Capitano Ai

Post H1 2025

· Proposed acquisition of Halfspace, a London-based sports data and marketing business, following the completion of £1.05 million fundraise

· Successful integration of cryptocurrency payments through a strategic partnership with Coinbase Commerce, alongside adoption of Bitcoin Treasury Management Policy

· Application to cross-trade on the OTCQB Market, increasing exposure to North American investors

· New SaaS revenue stream added through the launch of Pr1bit, an Ai-powered cryptocurrency solution, enabling over 5 million SMEs in the UK to integrate Bitcoin and other cryptocurrency payments, and to support businesses holding Bitcoin in treasury

Marcus Yeoman, Chairman of Pri0r1ty, commented:

"Our focus is on building Pri0r1ty and offering solutions that enable SMEs to streamline their operations and focus on growth. The acquisition of Halfspace presents an opportunity to deploy our solutions across a whole new market of sports, while the integration of cryptocurrency payment options and introduction of Pr1Bit reflect our ambition to be at the forefront of the rapidly evolving and growing digital asset economy. 

We expect, because of the work that has been done to date in automating the build out of Pri0r1ty Advisor and platform logins, that we will see a marked upturn in platform adoption in the second half of 2025. We believe we remain on track to onboard at least 100 paying users to the Pri0r1ty platform by the end of the financial year but now we also anticipate additional revenue from consultancy services, the newly launched Capitano Ai product and of course Halfspace once this acquisition concludes."

If you would like to explore how Pri0r1ty AI can help drive time and cost efficiency for your business,

please contact [email protected].

For further information, please contact:

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: [email protected]

Tel: +44 (0)20 7628 3396

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter/ Piers Shimwell

Tel: +44 (0)20 3328 5656

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group is an AI company transforming professional growth services for SMEs. As an SME, Pri0r1ty understands the unique challenges faced by smaller businesses and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet these needs. Pri0r1ty's platform offers cost-effective solutions that automate essential services like social media management, investor relations, and corporate governance. By reducing reliance on expensive external providers, the company empowers SMEs to streamline operations and focus on growth.

Website: https://www.pri0r1ty.com/

LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

CHAIR'S STATEMENT

FOR THE SIX MONTHS ENDED 31 MARCH 2025

Introduction

I am pleased to present the financial statements of Pri0r1ty Intelligence Group PLC which cover the Company's reporting period for the six months ended 31 March 2025 ("H1 25"). It should be noted that the Pri0r1ty business was acquired three months into H1 2025.

On 30 December 2024, Pri0r1ty successfully admitted to trading on AIM through a reverse takeover of Alternation Earth PLC, alongside completing a fundraising for £0.9 million. The combined entity was subsequently renamed Pri0r1ty Intelligence Group PLC. By being listed on AIM, Pri0r1ty is raising the profile of its Ai solutions among a potential customer base of over five million UK SMEs and now has greater resources to support the expansion and development of its innovative product suite.

Since admission to AIM, Pri0r1ty has continued to make strides in building its position as a provider of Ai-driven growth services for SMEs. We have achieved key milestones across strategic partnerships and product innovation, most notably through the integration of Bitcoin and stablecoin payment options, the adoption of a Bitcoin Treasury Management Policy, and the expansion of our product suite with the proposed acquisition of Halfspace Limited ("Halfspace") which was announced post period end. Our recent application to cross-trade on the OTCQB Market will facilitate access for investors in North America, where there is an audience of investors who are both Ai- and digital asset- savvy.

Collectively, we believe these developments position Pri0r1ty for long-term, sustainable growth within the competitive digital landscape.

Review of operations

During the early months as a public company, we have seen a steady increase in demand for our headline products, Pri0r1ty Advisor and the generative Ai platform. Although we have seen uptake from some paying customers, we have had to subsidise most users with introductory offers to encourage adoption, which constrained revenues in the period. We have developed two additional revenue generating products in Capitano Ai (in partnership with Halfspace) and our Ai consultancy offering. Both products represent a more significant price point and margin, and we have had success in marketing and deploying these services to customers such as Leukemia Care and Team GB Snowsport. We currently have some 40 customers using a range of Pri0r1ty products with around 20% of those customers now paying for services.

We have spent time optimising both our onboarding, previously a manual and time consuming process, and the pricing of our SaaS products to give customers the most value from our offering. Subsequently we have split out the pricing of Pri0r1ty Advisor and the generative platform into three succinct pricing models. The launch of our new website and the automated onboarding process that has been integrated into the website along with added payment options for users such as Bitcoin and other major cryptocurrencies will streamline our operations going forward.

Key developments

A key partnership announced in January 2025 has been Pri0r1ty's strategic collaboration with Funding Circle, a leading UK provider of small business loans and finance. This partnership represents a notable enhancement to the Pri0r1ty platform, enabling our customers to access seamless alternative debt financing options directly through our technology. Furthermore, the integration strengthens our Growth-as-a-Service (GaaS) offering, deepens customer engagement, and enhances our competitive edge in the SME tech landscape, enabling the Company to access new market opportunities.

In March 2025, Pri0r1ty entered into a 50/50 joint venture agreement with sport data experts Halfspace to jointly develop and deploy Capitano Ai, a natural language interface designed to enhance data analytics capabilities for sports and media organisations across the UK and Europe. Following significant global interest for the product, in April 2025, the Company welcomed Orange County SC, a prominent club in US soccer, as the first US customer for Capitano Ai. This US partnership presents important growth opportunities for our Ai solutions and establishes our footprint in the rapidly growing US Ai and sports market.

Later in March 2025, the Company secured a significant contract with Leukaemia Care, one of the UK's leading blood cancer charities, to enhance its digital capabilities through an Ai-powered information hub and website platform. This contract represents a significant milestone for Pri0r1ty as it expands our presence in the charity and healthcare sectors, demonstrating the versatility of the AI platform.

The Company's approach to developing partnerships across operations involves working with leading companies in technology, product, growth and innovation. In April 2025, Pri0r1ty announced its acceptance into the NVIDIA Connect Programme, providing access to NVIDIA's advanced Ai acceleration tools, technical resources, and a robust network of innovators. This collaboration not only opens doors to strategic partnerships but also delivers cost efficiencies through preferential pricing and reduced operational costs, enabling Pri0r1ty to reinvest in technological advancements and deliver enhanced, Ai-powered solutions to our SME customers.

Post-period end, in June 2025, the Company announced the proposed acquisition of Halfspace which is expected to expand the deployment of Pri0r1ty AI products into the highly attractive sports data market, through leveraging the existing customer base, skills and knowledge of the Halfspace team. The acquisition will build on the Company and Halfspace's existing Capitano Ai joint venture agreement. We believe the sports industry to be a prime target for existing and new Ai products to facilitate growth for customers and streamline operations. The knowledge and skillset of the Halfspace team gives the Company a competitive advantage. We have a clear goal of becoming the data and Ai leader in a sector which is forecast to be worth an estimated $500 billion in the near future and are looking forward to completing the acquisition and welcoming Halfspace's team to Pri0r1ty.

In June 2025, Pri0r1ty also announced the integration of cryptocurrency payment options into its online onboarding process, including Bitcoin and stablecoins through a strategic integration with Coinbase Commerce. This development not only meets the needs of our customers native to crypto but also diversifies our revenue channels. In support of this innovation, the Company has adopted a Bitcoin Treasury Management Policy to manage the risks and opportunities around this asset class. Early adoption has been encouraging, with several clients already transacting in Bitcoin.

Later in June 2025, the Company announced a timely new Ai-powered Bitcoin integration solution for customers called Pr1Bit. Pr1Bit has been designed to enable over 5 million SMEs in the UK to integrate Bitcoin payments into their current ecosystems, and to support businesses holding Bitcoin in treasury. Powered by Coinbase Commerce, Pr1Bit integrates sophisticated Ai-driven tools and features from Pri0r1ty, enabling clients to manage and report on their digital asset holdings.

Financial summary

During H1 25, the Company generated revenues of £37,000, as client sign-ups continued. More significant project revenues expected in the second half. Extraordinary costs relating to IPO overruns and prepaid marketing expenditure contributed to the significant cash burn during H1 25. The Company ended H1 25 with cash of £0.4 million and a VAT receivable of £0.2 million. Receipt of VAT claims post period end, in addition to proceeds from the £1 million equity raise in early June 2025, have significantly bolstered the Company's working capital position.

Board changes

I was delighted to be appointed as Independent Non-Executive Chairman on 25 March 2025, following the Company's reverse takeover of Alteration Earth PLC. I would like to thank Matthew Beardmore, who stepped down from his role as Non-Executive Chairman for his hard work, contribution and leadership during the transaction. I would also like to extend thanks to Karen Lewis-Hollis, who stepped down due from her role as Independent Non-Executive Director on 20 June 2025 due to personal reasons.

Outlook

Our focus is on building Pri0r1ty and offering solutions that enable SMEs to streamline their operations and focus on growth. Through deploying Ai and automating essential services, businesses can better focus on their core activities on a day-to-day basis. The acquisition of Halfspace presents an opportunity to deploy our solutions across a whole new market, while the integration of cryptocurrency payment options and introduction of Pr1Bit reflect our ambition to be at the forefront of the rapidly evolving and growing digital asset economy. 

Following indications of U.S. investor demand, our application to cross-trade on the OTCQB Market is a tactical move to increase accessibility to a broader investor base. Subject to approval, the listing on the OTCQB Market will enhance the Company's international presence, increase liquidity, and provide greater accessibility for U.S. investors.

We expect, because of the work that has been done to date in automating the build out of Pri0r1ty Advisor and platform logins, that we will see a marked upturn in platform adoption in the second half of 2025 flowing through to revenue growth. We believe we remain on track to onboard at least 100 paying users to the Pri0r1ty platform by the end of the financial year but now we also anticipate additional revenue from consultancy services, the newly launched Capitano Ai product and of course Halfspace once this acquisition concludes.

Marcus YeomanIndependent Non-Executive Chair30 June 2025

Consolidated statement of Comprehensive Income for the six months ended 31 March 2025

The consolidated statement of comprehensive income has been prepared on the basis that all operations are continuing operations.

Consolidated statement of Financial Position as at 31 March 2025

Consolidated statement of Changes in Equity for the six months ended 31 March 2025

Notes to the financial statements for the 6 months ended 31 March 2025

1. General Information

The condensed consolidated interim financial statements of Pr1or1ty Intelligence Group (the "Company") and its subsidiary (together the "Group") for the six-month period ended 31 March 2025 have been prepared in accordance with Accounting Standard IAS 34 Interim Financial Reporting.

The interim report does not include all the notes of the type normally included in an annual financial report. Accordingly, this report is to be read in conjunction with the annual report for the year ended 30 September 2024 which was prepared in accordance with UK adopted International Accounting Standards (IFRS) and the Companies Act 2006, and any public announcements made by Pr1or1ty Intelligence Group plc during the interim reporting period and since.

These condensed consolidated interim financial statements do not constitute statutory accounts as defined in Section 434 of the Companies Act 2006. The Group's statutory financial statements for the year ended 30 September 2024 prepared under IFRS have been filed with the Registrar of Companies. The auditor's report on those financial statements was unqualified and did not contain a statement under Section 498(2) of the Companies Act 2006. These condensed interim financial statements have not been audited.

Basis of preparation - going concern

The interim consolidated financial statements have been prepared under the going concern assumption, which presumes that the Group will be able to meet its obligations as they fall due for the foreseeable future.

At 31 March 2025 the Group had cash reserves of £377,540 (30 September 2024: £579,250).

The Directors have made an assessment of the Group's ability to continue as a going concern and are satisfied that the Group has adequate resources to continue in operational existence for the foreseeable future. The Group, therefore, continues to adopt the going concern basis in preparing its consolidated financial statements.

The financial information of the Group is presented in British Pounds Sterling (£).

Accounting policies

IAS 8 requires that management shall use its judgement in developing and applying accounting policies that result in information which is relevant to the economic decision-making needs of users, which are reliable, free from bias, prudent, complete and represent faithfully the financial position, financial performance and cash flows of the entity.

The accounting policies adopted are consistent with those of the previous financial year and corresponding interim reporting period. 

Critical accounting estimates and judgements

The preparation of interim consolidated financial information requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets and liabilities and the reported amounts of income and expenses during the reporting period. Although these estimates are based on management's best knowledge of current events and actions, the resulting accounting estimates will, by definition, seldom equal related actual results.

In preparing the interim financial information, the significant judgements made by management in applying the Group's accounting policies and the key sources of estimation uncertainty were the same as those that applied to the financial statements for the year ended 30 September 2024.

1.1. New and amended standards adopted by the Group.

A number of new or amended standards became applicable for the current reporting period. These new/amended standards do not have a material impact on the Group, and the Group did not have to change its accounting policies or make retrospective adjustments as a result of adopting these standards.

The Group is not affected materially by the effects of seasonality. Regardless of this fact comparative figures to the period ending 30 March 2024 have been included for comparability and increase the comprehensibility of the financial statements.

The directors have concluded that there are no key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year.

2. EARNINGS per share

The calculation of the basic and diluted earnings per share is calculated by dividing the profit or loss for the year by the weighted average number of ordinary shares in issue during the year

There is no difference between the diluted loss per share and the basic loss per share presented. Share options and warrants could potentially dilute basic earnings per share in the future but were not included in the calculation of diluted earnings per share as they are anti-dilutive for the year presented. At period end 18,884,628 (2022: 9,240,714) warrants were in issue giving the rights to purchase shares on a 1:1 basis.

3. Share capital and share premium

The Company has only one class of share. All ordinary shares have equal voting rights and rank pari passu for the distribution of dividends and repayment of capital.

4. Events subsequent to PERIOD end

Fundraise

On 3rd June 2025 the Company successfully raised £1,046,800 through a share placing at 2.5p per share.

Bitcoin Treasury Management Policy

On 29th May 2025 The company adopted a Bitcoin Treasury Management Policy, allowing it to hold cryptocurrencies like Bitcoin and stablecoins. This move followed the introduction of Bitcoin payment acceptance via Coinbase Commerce.

Acquisition of Halfspace Limited (9 June 2025)

On 9th June 2025 the Company entered into a Share Purchase Agreement to acquire Halfspace Limited, a London-based sports data and marketing firm. This acquisition builds upon their existing "Capitano" joint venture. The deal is pending shareholder approval.

Director changes

On 25 March 2025, Matthew Beardmore resigned from his position as Non-Executive Chairman of Pri0r1ty Intelligence Group PLC,. Beardmore. He was succeeded on an interim (now permanent) basis by Marcus Yeoman as Independent Non-Executive Chairman. Subsequently, on 20 June 2025, Karen Lewis-Hollis stepped down from her role as Independent Non-Executive Director due to personal reasons, with her resignation taking immediate effect.

ENDS