Grant of Options

Conviviality Retail Plc

("Conviviality" or "the Company")

Grant of Options

Conviviality Retail Plc (AIM: CVR), Conviviality, one of the UK's largest franchised-led off-licence chains, announces that options over 2,433,448 Ordinary Shares of 0.02 pence each were granted on admission to executive directors and members of senior management under the Company's Employee Share Option Plan (ESOP). These grants are consistent with the intention disclosed in the Company's AIM Admission Document.

The exercise price of the options granted is 100p per Ordinary Share, and EBITDA linked performance criteria and a three year service condition must be met in order for the options to become exercisable. The options can be exercised (subject to performance conditions being met) for a period of 10 years from 30 July 2013.

Included within the grants referenced above are the following grants to executive directors:

Diana Hunter option over 2,001,000 Ordinary Shares

Keith Webb option over 175,000 Ordinary Shares

Following these grants, Diana Hunter holds options over 3,677,809 Ordinary Shares, representing 5.51% of the Company's issued share capital and Keith Webb holds options over 761,874 Ordinary Shares, representing 1.14% of the Company's issue share capital. Options over 2,263,683 Ordinary Shares, held by Diana Hunter and Keith Webb, are over issued shares held by the Company's EBT, and are therefore non-dilutive.

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