11th Feb 2008 07:01
BrainJuicer Group PLC11 February 2008 Press Release 11 February 2008 BrainJuicer Group PLC ("BrainJuicer" or "the Company") BrainJuicer reinforces global strategy BrainJuicer Group PLC, (AIM: BJU), a leading international online marketresearch agency, today announces the appointment of Susan Casserly Griffin asVice President of Marketing and Business Development. Susan will be based inNew York and will work with BrainJuicer's global offices, which service clientsin over 50 countries. Susan joins BrainJuicer with over 20 years experience in the market researchindustry in both the client and consulting roles. Having most recently servedat Global Market Insite (GMI) and at Aberdeen Group, Susan started her career atthe American Stock Exchange, where she rose to the position of Vice President ofAdministrative Services. In these and other roles, Susan has established herselfas a highly successful marketeer and business development professional. She hasbeen brought in to this new position at BrainJuicer to serve a global role tobuild awareness and to help drive the Company's business forward, particularlywhere BrainJuicer serves clients with a multinational footprint. Susan will be supporting Ari Popper, North American President, as he continuesBrainJuicer's previously announced strategy of US expansion from the Company'scurrent offices in New York, which will include strengthening the Company'spresence in Los Angeles. Ari joined BrainJuicer from his previous role atMillward Brown as Vice President and a senior manager of their LA office, and isnow pursuing BrainJuicer's North American expansion through both new andexisting clients. John Kearon, CEO of BrainJuicer, commented: "The Board is excited about thepossibilities that are becoming apparent for our worldwide offices, asBrainJuicer establishes itself as a global Company with a presence in all of ourstrategically important markets. This local presence makes a great differenceto our clients, whose teams demand local knowledge as well as the innovativeapproach of a global company. "Susan's appointment marks a significant strengthening of the team dedicated todeveloping BrainJuicer's business opportunities worldwide, and we look forwardto working with her and Ari to further establish BrainJuicer as a serialinnovator in market research methodologies." - Ends - For further information, please contact:BrainJuicer plcJohn Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Landsbanki Securities (UK) LimitedNomad & Broker Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.landsbanki.co.uk UK media enquiries:Abchurch CommunicationsHeather Salmond / Joanne Shears Tel: +44 (0) 20 7398 [email protected] www.abchurch-group.com US media enquiries:BrainJuicer plcSusan Griffin, VP Marketing and Business Development Tel: +191 72 168 940 Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespokesoftware to produce insightful market research for large, multinationalcompanies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market,namely quantitative online research. BrainJuicer's main competitors are largetraditional market research providers who have dominated the market for off-linemarket research, such as AC Nielsen, Millward Brown, Research International andTaylor Nelson Sofres. Whilst the largest traditional research companies have developed their ownonline capability, BrainJuicer has a number of key attributes which havecontributed to it achieving rapid growth and winning contracts with prestigiousclients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer hasdeveloped tools and award-winning techniques that enable it to provide a greaterlevel of diagnostic insight into quantitative market research. These techniquesenable clients to enhance their understanding of consumer preference and helpthem make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conductcomplicated studies very quickly. BrainJuicer's rapid deployment and resultsproduction, even on multi-country studies, provide clients with a speed tomarket advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional researchcompanies who maintain both on and offline data collection capabilities,BrainJuicer is able to focus on operating a scaleable online-only businessmodel. To date the Group has conducted projects in over 50 countries and more than 30languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from itsonline Juicy Brains Panel in the UK. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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